VP, US Institutional Marketing & Growth

Candidate Experience Site - Lateral; New York (NY); On-site; USD 125,000 - 250,000; Full time

Job summary

Goldman Sachs Asset Management seeks a Vice President to lead US Institutional Marketing strategies, spanning pension funds, endowments, foundations and insurers.

You will partner with business leaders, product strategy, investment teams and broader AM Marketing to translate priorities into full-funnel plans and drive growth. The role requires a proven asset management marketing track record, strong strategic and digital skills, and matrixed collaboration. Location: New York, NY.

Qualifications

• 10+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements
• In-depth knowledge of the asset management industry: clients, products, regulations, competitors
• Well-developed strategic thinking with commercial awareness and business acumen
• Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels
• Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story Demonstrated integrated marketing skills across strategy and execution; ability to leverage
• subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes
• Solid experience in digital marketing, with working knowledge of martech within B2B environments, lead generation, and analytics in order to partner with subject matter experts
• Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
• Bachelor’s Degree (BA/BS); MBA and/or CFA preferred

Responsibilities

• Channel marketing vision and implementation: develop an integrated marketing strategy for institutional and insurance clients.
• Brand narrative: ensure Asset Management value proposition and messaging pillars are infused globally.
• Client research: track and analyze perceptions of AM by institutional clients.
• Campaigns and execution: lead lead generation and client retention campaigns across channels.
• Sponsorships and events: develop strategy and execution for channel sponsorships and events.
• Content: deliver a content calendar supporting strategy and sales collateral.
• Measurement and reporting: end-to-end reporting and MROI; adjust strategy to optimize impact.
• Risk management: adhere to regulatory and procedural guidelines for marketing communications.
• Team effectiveness: drive efficiency and engagement of the marketing team.
• Partnership and collaboration: maintain relationships with AM marketing leaders, EO, Communications, sales and investment heads

Skills

Leadership experience

Asset management knowledge

Strategic thinking

Communication & presentation

Investment storytelling

Integrated marketing

Stakeholder collaboration

Digital marketing & martech

Under pressure/adaptability

Education

Bachelor’s Degree (BA/BS); MBA and/or CFA preferred

Job description

Goldman Sachs Asset Management seeks a Vice President to lead US Institutional Marketing strategies, spanning pension funds, endowments, foundations and insurers.

You will partner with business leaders, product strategy, investment teams and broader AM Marketing to translate priorities into full-funnel plans and drive growth. The role requires a proven asset management marketing track record, strong strategic and digital skills, and matrixed collaboration. Location: New York, NY.