Social Insights Analyst, Communications Strategy

PlayStation Global; San Mateo (CA); Hybrid; USD 136,000 - 205,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Matching

Paid Time Off

Wellness program

Employee discounts for Sony products

Job summary

Sony Interactive Entertainment in San Mateo is seeking a Communications Insights Analyst to shape how PlayStation measures social performance, audience sentiment, and media impact. You will blend hands-on analysis with strategic partnership to translate complex data into actionable recommendations.

The role sits within Global Content Communications, collaborating with PR, Marketing and cross-functional teams. A strong background in analytics, data visualization, and social listening is required.

Qualifications

• Strong analytics background with ability to synthesize qualitative and quantitative data.
• Experience in automated and manual methodologies for decision support.
• Proven ability to present findings clearly to non-technical audiences.

Responsibilities

• Lead social performance reporting for PlayStation content and campaigns.
• Conduct social listening and sentiment analysis across audiences.
• Define metrics, build models, and generate actionable insights.
• Analyze large datasets to identify risks, opportunities, and themes.
• Collaborate with stakeholders to deliver data-driven recommendations.
• Support reporting on social performance, media coverage, and launches.
• Translate data into executive-ready narratives, dashboards, and reports.
• Identify AI-assisted workflows to improve efficiency and validation.

Skills

SQL

Python

R

Tableau

Power BI

Data storytelling

Education

Bachelor's in statistics

Bachelor's in mathematics

Bachelor's in economics

Tools

Emplifi

Sprinklr

Sprout

NetBase

Meltwater

Brandwatch

Job description

Sony Interactive Entertainment in San Mateo is seeking a Communications Insights Analyst to shape how PlayStation measures social performance, audience sentiment, and media impact. You will blend hands-on analysis with strategic partnership to translate complex data into actionable recommendations.

The role sits within Global Content Communications, collaborating with PR, Marketing and cross-functional teams. A strong background in analytics, data visualization, and social listening is required.