Industrial AI Product Marketing Manager

Aspen Technology; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

AspenTech is seeking a high-energy Product Marketing Manager to own the marketing strategy for its Industrial AI portfolio. You will lead positioning, messaging, commercialization strategy, and go-to-market direction for AI-enabled offerings across the portfolio, including AVA and other Industrial AI capabilities.

This global role partners with Product Management, Sales, Solution Consulting, Industry Marketing, Corporate Marketing, and field teams to translate complex technical capabilities into

Qualifications

• Bachelor’s degree in a technical field.
• 5–10 years in product marketing, solution marketing, or technical marketing for enterprise software.
• At least 5 years marketing AI-enabled products or AI-driven software solutions.
• Proven experience owning product or portfolio marketing strategy, including positioning and go-to-market direction.
• Ability to translate AI capabilities into clear business value.
• Strong understanding of Industrial AI, software, analytics, or related technical domains.

Responsibilities

• Own the marketing strategy for AspenTech’s Industrial AI portfolio, including positioning and go-to-market direction.
• Define the portfolio narrative for Industrial AI and support differentiated product-level value propositions.
• Shape launch strategy, roadmap storytelling, and adoption priorities for Industrial AI capabilities.
• Develop clear, differentiated value propositions connecting tech to measurable business outcomes.
• Create and refine sales enablement tools: messaging frameworks, presentations, battlecards, competitive insights.
• Lead customer-facing content to build awareness and demand, including briefs, presentations, web content, and campaigns.
• Support conferences and events with abstracts, presentations, demos, and proof points.
• Collaborate with Industry Marketing to align messaging with market trends and high-value use cases.
• Work with global teams to ensure message consistency and effective field execution.

Skills

Presentation

Communication

Writing

Analytical

Cross-functional

Education

Bachelor's degree in technical field

Job description

The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways – from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.

The Role

AspenTech creates software innovations that help industrial companies improve performance, reliability, agility, and sustainability across the asset lifecycle. We are seeking a high-energy, experienced Product Marketing Manager to own the marketing strategy for AspenTech’s Industrial AI portfolio.

This role will lead positioning, messaging, commercialization strategy, and go-to-market direction for AI-enabled offerings across the portfolio, including AVA, Aspen Hybrid Models, and other Industrial AI capabilities spanning AspenTech’s product suites such as Asset Performance Management, Performance Engineering, Manufacturing & Supply Chain, Subsurface Science & Engineering, and Digital Grid Management.

The Product Marketing Manager – Industrial AI is a global role and a significant contributor to business growth. You will partner closely with Product Management, Sales, Solution Consulting, Industry Marketing, Corporate Marketing, and field teams to support portfolio strategy, shape differentiated narratives, support launches, build enablement, and translate complex technical capabilities into clear customer value.

Your Impact

• Own the marketing strategy for AspenTech’s Industrial AI portfolio, including positioning, messaging, segmentation, commercialization priorities, and go-to-market direction.
• Define and drive the portfolio narrative for Industrial AI across AspenTech, ensuring consistent messaging across AI-enabled offerings while supporting differentiated product-level value propositions.
• Partner with Product Management and commercial stakeholders to shape launch strategy, roadmap storytelling, market introduction plans, and adoption priorities for Industrial AI capabilities.
• Develop clear, differentiated value propositions that connect technical capabilities to measurable business outcomes for technical, operational, commercial, and executive audiences.
• Create and refine sales enablement tools that support effective customer engagement, including messaging frameworks, presentations, battlecards, competitive insights, and supporting materials.
• Lead the development of customer-facing content to build awareness and demand, including solution briefs, presentations, web content, thought leadership, customer stories, event materials, and campaign content.
• Support conference strategy and customer-facing events by shaping abstracts, presentations, demos, and proof points related to AspenTech’s Industrial AI strategy and portfolio.
• Collaborate with Industry Marketing to align Industrial AI messaging with key market trends, industry challenges, and high-value use cases across target verticals.
• Work cross-functionally with global teams to ensure message consistency, commercial readiness, and effective field execution across the Industrial AI portfolio.

What You’ll Need

• Bachelor’s degree in technical discipline required (for example Chemical Engineering, Mechanical Engineering, Industrial Engineering, Computer Science, Data Science, or a related technical field).
• 5–10 years of experience in product marketing, solution marketing, or technical marketing for enterprise, industrial, or other complex software offerings.
• At least 5 years of experience marketing AI-enabled products or AI-driven software solutions.
• Proven experience owning product or portfolio marketing strategy, including positioning, messaging, portfolio narrative development, go-to-market direction, and launch planning.
• Demonstrated ability to market complex AI capabilities or AI-driven software solutions and translate technical functionality into clear business value.
• Strong understanding of Industrial AI, software, analytics, or adjacent technical domains.
• Experience working cross-functionally with Product Management, Sales, Solution Consulting, and Marketing teams in a global organization.
• Excellent presentation, communication, writing, and analytical skills.
• Self-directed, highly motivated, detail-oriented, and able to lead across a global, matrixed organization.
• Ability and willingness to travel as needed.

Preferred

• Experience marketing software that spans multiple product lines or solution areas.
• Familiarity with industrial software markets such as reliability, engineering, operations optimization, planning, advanced control, or subsurface workflows.
• Experience supporting technical launches, executive-level messaging, and sales enablement for complex B2B software portfolios.