Global Head of Product Marketing & Growth

ROLLER; San Francisco (CA); On-site; USD 180,000 - 230,000; Full time

Job summary

ROLLER in San Francisco seeks a Head of Product Marketing to turn market insight into compelling product positioning and compelling launches. You will lead Core and Field Product Marketing teams, guiding segmentation, ICPs, and buyer personas to drive adoption and revenue.

The role requires a proven track record in product marketing leadership, strong market instincts, and the ability to translate complex offerings into clear customer value across global markets.

Qualifications

• Deep product marketing expertise across market insight, segmentation, positioning, messaging, launches, enablement, competitive intelligence, pricing, packaging, and adoption.
• Experience leading and developing core and Field Product Marketing teams.
• Strong market close-to-product instinct with customer, renewal and sales calls.

Responsibilities

• Lead and develop Core and Field Product Marketing teams with clear ownership and standards.
• Build continuous market intelligence using calls, win-loss analysis, product usage, and feedback.
• Define and maintain segmentation, ICPs, buyer personas, use cases, and competitive landscape.
• Develop differentiated positioning and messaging explaining industry direction and benefits for operators.
• Serve as voice of market in product launches, partnering with Product and Engineering from validation to post-launch learning.
• Lead go-to-market and adoption strategy to generate pipeline, support sales, and drive product adoption.
• Collaborate with Customer Success, Pricing and Product to turn usage and feedback into action across teams.
• Equip Sales and Marketing with messaging, demos, and proof points to win in market.
• Measure PMM impact by pipeline, launches, adoption, and revenue outcomes.

Skills

Market insight

Segmentation

Positioning

Messaging

Launches

Enablement

Competitive intelligence

Pricing

Packaging

Adoption

Job description

ROLLER in San Francisco seeks a Head of Product Marketing to turn market insight into compelling product positioning and compelling launches. You will lead Core and Field Product Marketing teams, guiding segmentation, ICPs, and buyer personas to drive adoption and revenue.

The role requires a proven track record in product marketing leadership, strong market instincts, and the ability to translate complex offerings into clear customer value across global markets.