Platform Product Marketing Director - Lead Launch & Growth

X4V Rapid7 LLC; Boston (MA); On-site; USD 179,000 - 242,000; Full time

Job summary

Rapid7 is seeking a Director of Platform Product Marketing to lead a high- performing team focused on translating product strategy into market execution. You will own positioning, messaging, and go-to-market across the portfolio, coordinating with Product, Sales, Marketing, Customer Success and Enablement to drive adoption and measurable business outcomes.

In this role, you will drive launch excellence, enable the field with compelling content and training, and develop a deep understanding of

Qualifications

• 10+ years in Product Marketing, Product Management, Go-to-Market or related roles in B2B technology.
• Experience leading product marketing or go-to-market teams.
• Proven success in portfolio-level GTM, launches, positioning and cross-functional initiatives.
• Strong understanding of SaaS business models, pricing, packaging and revenue growth.
• Exceptional storytelling to translate complex tech into customer value.
• Ability to influence executive stakeholders and align cross-functional teams.
• Strong analytical and strategic thinking with business insights.

Responsibilities

• Lead the Platform Product Marketing function and scale a high-performing team.
• Own product positioning, messaging, and value propositions across the Rapid7 portfolio.
• Drive product launch excellence with cross-functional partners.
• Translate product strategy into market success and customer value.
• Enable the field with messaging, content, tools, and training for selling Rapid7 products.
• Develop deep product and market knowledge to inform positioning and launches.
• Influence roadmap priorities, commercialization approaches, and market readiness plans.
• Represent Product Marketing in executive planning and company initiatives.

Skills

Product Marketing

Go-to-Market

Leadership

Portfolio strategy

Communication

Cross-functional collaboration

Strategic thinking

Executive influence

Analytics

Bachelor's degree or equivalent

Education

Bachelor's degree or equivalent

Job description

Rapid7 is seeking a Director of Platform Product Marketing to lead a high- performing team focused on translating product strategy into market execution. You will own positioning, messaging, and go-to-market across the portfolio, coordinating with Product, Sales, Marketing, Customer Success and Enablement to drive adoption and measurable business outcomes.

In this role, you will drive launch excellence, enable the field with compelling content and training, and develop a deep understanding of