Global Head of Industry Events & Experiences

Samsung Electronics America; New York (NY); On-site; USD 190,000 - 240,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

401(k)

Employee Purchase Program

Tuition Assistance

Paid Time Off

Student Loan Program

Wellness Incentives

Job summary

Samsung Electronics America seeks an Industry Events & Experiences Director for Samsung Ads, based in Los Angeles or New York City. You will own the lifecycle of marquee industry activations from strategy through on-site execution and ROI reporting.

You will manage budgets, vendors, and cross-functional teams, driving brand-aligned experiences at major global stages while traveling as needed.

Qualifications

• 8+ years in event marketing, experiential marketing, or industry activations
• Direct experience with large-scale industry events (CES, NewFronts, Cannes Lions, SXSW, Possible, or similar)
• A distinct creative point of view and strong instincts — you know what makes an activation feel like the brand, not just another booth
• Strong vendor/agency management, contract negotiation, and budget ownership skills
• A calm, solutions-oriented demeanor under pressure, and excellent stakeholder and executive communication skills
• Proficiency in creating polished presentation decks and organized spreadsheets
• Willingness to travel as needed, including evenings/weekends around events
• Bachelor's degree or equivalent practical experience
• Preferred: global consumer/tech brand activations at major stages; hybrid/digital extensions; familiarity with CTV/streaming/adtech; building events function from scratch

Responsibilities

• Architect the annual industry events portfolio and investment strategy with sales, marketing, and leadership
• Set the creative vision for each activation — environmental design and layout, guest journey, content
• Develop event briefs covering objectives, audiences, budgets, staffing, and success metrics; scout venues and sponsorships
• Lead end-to-end logistics: venue sourcing, production, staffing, credentialing, and on-site operations
• Negotiate with agencies, production partners, and vendors; serve as on-the-ground lead
• Manage sponsorship commitments to maximize visibility and value from partnerships
• Collaborate with sales, marketing, comms, and leadership on events; brief executives on logistics
• Build reusable playbooks, templates, and vendor rosters to improve future events
• Own event budgets end-to-end: forecasting, tracking, reconciliation, and post-event reporting
• Track KPIs beyond attendance: engagement, leads, media impressions, sentiment; provide recaps
• Benchmark against industry best practices and competitor activations

Education

Bachelor's degree or equivalent practical experience

Job description

Samsung Electronics America seeks an Industry Events & Experiences Director for Samsung Ads, based in Los Angeles or New York City. You will own the lifecycle of marquee industry activations from strategy through on-site execution and ROI reporting.

You will manage budgets, vendors, and cross-functional teams, driving brand-aligned experiences at major global stages while traveling as needed.