Director, B2B Communications

Samsung Electronics America; New York (NY); On-site; USD 200,000 - 250,000; Full time

Job summary

Samsung Electronics America is seeking a Director of Communications for Samsung Ads, based in Los Angeles or New York City. This role leads B2B PR for Samsung's services business, shaping executive messaging and campaigns across global audiences.

The position requires 12+ years in PR/communications with ad tech expertise, strong executive presence, and the ability to influence senior leadership. You will collaborate with product marketing, creative, and analytics teams to drive visible, credible

Qualifications

• 12+ years of experience in PR/communications with a deep knowledge of ad tech.
• Residence in the tri-state area with the ability to work from the NYC office regularly.
• Proven track record for developing and executing comprehensive PR strategies.
• Extensive understanding of the CTV landscape and advertising platforms.
• Superior written and verbal communication skills; executive presence with ability to influence leadership.

Responsibilities

• Develop and execute comprehensive B2B communications strategies for Samsung's services business and executive leadership.
• Direct strategic B2B initiatives to promote Samsung Ads leadership position to clients, agencies and industry members.
• Set key performance metrics on an annual basis and track progress toward growth goals.
• Monitor press coverage in the ad tech space and stay updated on industry news and innovations in CTV.
• Coordinate meetings across teams to share PR strategies, updates and results.
• Draft executive keynotes, press announcements, quotes, blog posts and more.
• Refresh materials like press pitches, messaging docs, media lists, and event databases.
• Gain internal and external approvals across teams and partners.
• Maintain a database of press assets and images for easy access.
• Support marketing communications for brand consistency via social media, newsletters, and internal comms.
• Align product marketing messaging with press materials.
• Partner with creative to develop media kits (images, videos, logos).
• Build relationships with reporters across the ad tech press.
• Maintain quarterly announcement calendars for PR initiatives.
• Identify and secure speaking opportunities for leadership.
• Provide coaching to leadership on communication and presentation.

Skills

Executive presence

Strong writing

Editing skills

Influence leadership

Cross-functional collaboration

Tools

Deck creation & design

Job description

SAMSUNG ELECTRONICS AMERICA BIG THINGS HAPPEN HERE. The amazing products for which Samsung is known world-wide are the results of the amazing people who work here. Their talent, creativity, dedication, and commitment to innovation are what make us who we are. To continue to be a world leader in technology, we focus on attracting the best talent available and offer a corporate culture in which every individual can challenge themselves to discover how good they are, and how great they can become. With major offices in Ridgefield Park, NJ, Richardson, TX and Mountain View, CA, Samsung Electronics America, Inc. (SEA) is a wholly-owned subsidiary of Samsung Electronics Co. Ltd. and a world leader in technology. We market a broad range of award-winning consumer electronics, smartphones, information systems, and home appliances. Samsung's philosophy is based on our strong determination for growth, perpetual innovation and responsibility to corporate citizenship. As a result of our commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. Our company is currently ranked #7 in Interbrand’s "100 Best Global Brands," and named #3 on the Boston Consulting Group list as one of the world's most innovative companies in 2014. At Samsung we work hard – every day. It is a fast-paced and challenging work environment, and we are a nimble team that constantly pushes ourselves to be the best. If you have energy, passion, dedication and drive, and you thrive in a fast-paced workplace, the rewards at Samsung are many. Imagine working for a global company that is a world leader in innovation, in an environment where exciting things happen every day. Imagine working with an amazing group of visionaries/ individuals who make products that bring joy to millions of people across the globe every single day. Imagine where you want to be, and who you want to be. At Samsung...the possibilities are limitless. To this end, we follow various protocols during the recruitment process, including but not limited to, avoiding the inadvertent disclosure of confidential information of the applicant’s former employer. Samsung Electronics America provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, status as a protected veteran, genetic information, status as a qualified individual with a disability or any other characteristic protected by law.

Role and Responsibilities

We're searching for a Director of Communications for Samsung Ads to join our dynamic Samsung Ads team within Samsung Electronics America. Samsung Ads puts the power of the world's #1 Smart TV and mobile device brand to work for businesses of all shapes and sizes. With unrivaled reach across hundreds of millions of smart devices, Samsung Ads unlocks audiences at scale, helping advertisers break through to valuable consumers in the moments that matter most. Today, Samsung Ads serves over 25 countries around the globe, bringing brands new ways to engage their audience across Samsung's portfolio of premium entertainment services, including Samsung TV Plus, the #1 FAST service on hundreds of millions of TVs globally, Samsung Gaming Hub, Galaxy mobile apps, and beyond. This role will elevate Samsung Ads in the industry and promote the sellable solutions that allow advertisers to reach their most important audiences. This position will be based in Los Angeles or New York City.

Responsibilities

• The Director of Communications for Samsung Ads will develop and execute comprehensive B2B communications strategies for Samsung's services business and executive leadership.
• Direct strategic B2B initiatives to promote Samsung Ads leadership position and innovative portfolio of Ads solutions to clients, agencies and industry members.
• Set key performance metrics on an annual basis and diligently track ongoing progress, with the goal of accelerating meaningful growth YoY.
• Monitor daily press coverage for Samsung Ads and stay apprised of relevant industry news and innovations in the CTV sector.
• Plan, coordinate and lead meetings across various teams to share PR strategies, updates and results.
• Draft executive keynotes, press announcements, executive quotes, blogposts and more.
• Continually refresh foundational materials including press pitches, master messaging documents, media lists, industry event databases, briefing books and award opportunities.
• Gather internal and external stakeholder approvals across multiple internal teams and third party partners.
• Maintain and organize a database of all press assets and images for easy access
• Support marketing communications for brand consistency via social media channels, email/newsletter distribution, as well as internal employee communications.
• Align with product marketing leads on product messaging and key talking points to include in press materials.
• Partner with the creative director to develop rich media kits (press images, videos, logos).
• Foster strong relationships with key reporters across the ad tech press.
• Maintain quarterly announcement calendars for all PR initiatives.
• Increase visibility for senior leadership by identifying, securing and executing speaking opportunities, background briefings, and 1:1 interviews.
• Provide coaching and guidance to the leadership team to enhance communication and presentation effectiveness.
• Develop crisis communications and risk mitigation plans in collaboration with Corporate Communications & Privacy.
• Manage external PR agency, lead weekly calls, procure information, review all deliverables, and share updates with content & product marketing leads.
• Manage vendor contracts in collaboration with the legal team and operations lead.
• Contribute updates to weekly MarComm reports & ad hoc decks.
• Work with the analytics team to source relevant performance metrics and craft a narrative around those numbers.

Requirements

• 12+ years of experience in PR/communications with a deep knowledge of ad tech.
• Agency experience is preferred, but not required.
• Residence in the tri-state area with the ability to work from the NYC office regularly.
• Proven track record for developing and executing comprehensive PR strategies.
• Extensive understanding of the CTV landscape and advertising platforms.
• Superior written and verbal communication skills.
• Executive presence, with the ability to influence and provide counsel to leadership.
• Experience creating and presenting strategy plans and recap decks to track performance towards goals.
• Must have proficiency in deck creation and design.
• Experience with risk mitigation, privacy and corporate reputation management.
• Foundational knowledge in other communications channels, including social media and email.

Skills & Abilities

• Strong PR acumen and the ability to instinctually make strategic decisions.
• Ability to juggle multiple priority projects at once without sacrificing quality or attention to detail.
• Exceptional writing and editing skills with the ability to draft compelling and polished materials.
• Must have eagle eyes for grammar, syntax, punctuation and spelling when proofing written documents.
• Constant dissatisfaction with the status quo and an infectious desire to push boundaries to drive growth.
• Comfort with ambiguity and continuous change in a fast-paced environment.
• Cross-organizational collaboration with ability to influence others.
• A bias for action and the ability to successfully serve multiple constituents and effectively manage one's own time and the time of others.

Salary

The salary range for this role is expected to be between $200,000 and $250,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world's leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).