Global GTM Strategy & Operations Director

Crocs, Inc.; Broomfield (CO); Hybrid; USD 165,000 - 175,000; Full time

Benefits offered by this job

Incentive program

Medical, dental, and vision coverage

401(k) with company match

Job summary

Crocs, Inc. is seeking a Director of GTM Strategy & Operations to lead operational excellence across go-to-market calendars, milestones, and cross-functional rhythms.

The role collaborates with Marketing, Product, and regional leads to ensure timely, high-quality execution from kickoff to market launch. You’ll bring 10+ years in GTM, marketing operations or related roles, a BA/BS, and strong program management and communication skills.

Qualifications

• BS or BA in business, marketing or related field.
• 10+ years in go-to-market, product or marketing operations.
• Background in operational planning and program/project management.
• Understanding end-to-end GTM process, milestones and deliveries.
• Experience maintaining GTM tools and systems.
• Strong ability to drive cross-functional execution and on-time delivery.
• Excellent communication skills enabling clarity from complexity.

Responsibilities

• Owns operational excellence of GTM governance and cross-functional rhythms.
• Own and update the global GTM calendar with milestones and checkpoints.
• Create and evolve GTM milestones, RACI, and tools.
• Review GTM frameworks and templates (pitch decks, playbooks, readiness scorecards).
• Communicate clear GTM status updates, readiness recaps, and alerts to stakeholders.
• Lead regular syncs with Marketing, Product, Creative, and Regional GTM leads.
• Accountable for calendar, milestones, presentations, and alignment.
• Coordinate global GTM operating rhythms (seasonal kickoffs, share outs).
• Build and maintain milestone workbacks (kickoffs, regional engagement, launches).

Skills

Go-to-market operations

Cross-functional collaboration

Program / Project management

Strong communication

Education

BS or BA in business or marketing

Tools

GT M tools & systems

Job description

Crocs, Inc. is seeking a Director of GTM Strategy & Operations to lead operational excellence across go-to-market calendars, milestones, and cross-functional rhythms.

The role collaborates with Marketing, Product, and regional leads to ensure timely, high-quality execution from kickoff to market launch. You’ll bring 10+ years in GTM, marketing operations or related roles, a BA/BS, and strong program management and communication skills.