Global GTM Lead - Embedded Finance Platform

Sokin; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Sokin is seeking a global Product Marketing lead for its embedded platform. You’ll own GTM across regions, turning market insight into compelling positioning for platforms, fintechs, and enterprises via APIs and a global stack.

You’ll drive partner adoption, launch programs and enable regional marketing with clear KPIs and campaigns. A strong background in embedded finance and cross-functional collaboration is required.

Qualifications

• 4 to 7 years in product marketing, with at least 2 years in embedded finance or payments infrastructure.
• Strong understanding of API-first platforms, white-label solutions, and licensing/compliance frameworks.
• Experience launching embedded finance products globally with clear commercial impact.

Responsibilities

• Own the global GTM strategy for the embedded platform across regions and drive partner adoption.
• Develop differentiated messaging, sales enablement assets and partner-facing tools.
• Collaborate with Product, Sales, Partnerships and Finance on pricing, packaging and positioning.
• Support regional marketing programs to ensure consistent positioning and activation in markets.
• Translate market insight into campaigns, content and demand generation initiatives.

Skills

Embedded finance

Go-to-market strategy

Sales enablement

Partnerships

Job description

Sokin is seeking a global Product Marketing lead for its embedded platform. You’ll own GTM across regions, turning market insight into compelling positioning for platforms, fintechs, and enterprises via APIs and a global stack.

You’ll drive partner adoption, launch programs and enable regional marketing with clear KPIs and campaigns. A strong background in embedded finance and cross-functional collaboration is required.