Growth Architect: Player Acquisition & Lifecycle

Riot Games; Los Angeles (CA); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Paid time off

Medical insurance

Dental insurance

Life insurance

Parental leave

401k with company match

Job summary

Riot Games seeks a Principal Growth Lead to amplify Riot's publishing and marketing strategies for League of Legends. You will identify high-value player audiences, build data-driven growth plans, and coordinate across Brand Marketing, Publishing, Product, and external platforms.

You will guide experiments and measure impact to maximize acquisition, engagement, retention, and reactivation while evolving Riot's marketing capabilities.

Qualifications

• 8–12+ years in Growth Marketing, Lifecycle Marketing, Performance Marketing, CRM, or related roles.
• Data-informed strategies that drive player/customer growth.
• Expertise with audience segmentation, lifecycle management, personalization, experimentation, and analytics.
• Experience partnering with cross-functional teams to deliver integrated marketing programs.
• Analytical mindset to synthesize insights into actionable strategies.

Responsibilities

• Develop growth strategies aligned with publishing and brand marketing.
• Identify high-value player audiences and develop targeted acquisition, engagement, retention, and reactivation plans.
• Build audience growth strategies using data, experimentation, and market understanding.
• Translate objectives into channel-specific growth strategies across Lifecycle Marketing, Paid Media, and other channels.
• Lead cross-functional planning and collaborate with external partners to deliver growth campaigns.
• Design and optimize personalized player experiences across owned channels.

Skills

Growth marketing

Audience segmentation

Marketing analytics

Stakeholder management

Strategic thinking

Experimentation

Marketing technology

Tools

CRM systems

Advertising ecosystems

Job description

Riot Games seeks a Principal Growth Lead to amplify Riot's publishing and marketing strategies for League of Legends. You will identify high-value player audiences, build data-driven growth plans, and coordinate across Brand Marketing, Publishing, Product, and external platforms.

You will guide experiments and measure impact to maximize acquisition, engagement, retention, and reactivation while evolving Riot's marketing capabilities.