Global Growth Marketing Creative Director

Riot Games; Los Angeles (CA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Parental leave

401k with company match

Job summary

Riot Games is seeking a Principal Marketing Creative Director, Growth Marketing, to define the creative vision for our global Growth Marketing efforts. You will drive growth creative that helps players discover and return to our games, partnering with Growth leads to translate objectives into high-performing creative.

You will own Growth Creative across Riot’s portfolio, enabling localized creative at scale while aligning with brand identity and ensuring authentic work that resonates with

Qualifications

• Bachelor’s Degree or equivalent professional experience.
• 12+ years leading creative work in advertising, digital marketing, games marketing, or related agencies.
• Extensive experience leading UA, performance marketing, or growth-focused creative at scale.
• Outstanding portfolio showing digital-first creative leadership with measurable outcomes.
• Deep understanding of the modern UA ecosystem and platform-specific creative.
• Experience using performance data and audience insights to steer creative strategy.

Responsibilities

• Own the creative vision, quality bar, and operating model for Growth Marketing creative across Riot’s portfolio.
• Lead subject-matter expertise on modern UA creative and platforms.
• Translate acquisition objectives and audience insights into effective creative.
• Develop strategies for paid social, video, mobile, and creator-driven channels.
• Use data, experimentation, and insights to guide iteration and decision-making.
• Build scalable creative frameworks for rapid production, testing, and iteration.
• Establish global and localized Growth Creative with regional partners.
• Lead external agencies and production partners with clear briefs and feedback.
• Collaborate with Marketing Creative Directors to align Growth Creative with brand identity.
• Explore AI-assisted tools to accelerate ideation while maintaining quality.

Skills

Creative leadership

Growth marketing

User acquisition

Performance marketing

Data-informed decision making

Stakeholder management

Autonomous work style

Cross-functional collaboration

Education

Bachelor’s Degree or equivalent experience

Tools

Meta

TikTok

YouTube

Mobile ad networks

Job description

Riot Games is seeking a Principal Marketing Creative Director, Growth Marketing, to define the creative vision for our global Growth Marketing efforts. You will drive growth creative that helps players discover and return to our games, partnering with Growth leads to translate objectives into high-performing creative.

You will own Growth Creative across Riot’s portfolio, enabling localized creative at scale while aligning with brand identity and ensuring authentic work that resonates with