Global Fintech Marketing Lead

OwlTing Group; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Global fintech exposure

International team

Flexible culture

Job summary

OwlTing Group invites a results-driven marketing leader to own global brand strategy, demand generation and cross-functional campaigns for OwlPay. You will align product positioning with market goals and collaborate with sales, product and content teams.

You'll oversee digital advertising on Facebook, Google and LinkedIn, run A/B tests, optimize creatives, and conduct fintech market research. Expect a fast-paced, international team and opportunities to shape brand presence across the globe.

Qualifications

• 3+ years of marketing experience in tech, SaaS, fintech or B2B.
• Proven experience leading digital marketing projects and campaigns.
• Familiarity with SEO, content marketing, analytics and digital advertising.
• Experience collaborating across functions and driving initiatives to completion.
• Strategic thinking and translating market insights into actionable plans.

Responsibilities

• Develop and implement global brand and marketing strategies aligned with product positioning and market goals.
• Collaborate with Sales and Product to plan campaigns and content.
• Propose effective marketing directions to enhance brand awareness and generate leads.
• Lead digital advertising on Facebook, Google, and LinkedIn and monitor performance.
• Conduct A/B testing, optimize creatives, targeting and remarketing strategies.
• Stay up-to-date with fintech trends and perform competitive analysis to inform positioning.

Skills

Marketing strategy

Digital marketing leadership

SEO

Content marketing

Analytics

Cross-functional collaboration

Project management

Strategic thinking

Tools

Google Analytics

Google Search Console

LinkedIn Analytics

Job description

OwlTing Group invites a results-driven marketing leader to own global brand strategy, demand generation and cross-functional campaigns for OwlPay. You will align product positioning with market goals and collaborate with sales, product and content teams.

You'll oversee digital advertising on Facebook, Google and LinkedIn, run A/B tests, optimize creatives, and conduct fintech market research. Expect a fast-paced, international team and opportunities to shape brand presence across the globe.