Senior Marketing Executive

OwlTing Group; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Global fintech exposure

International team

Flexible culture

Job summary

OwlTing Group invites a results-driven marketing leader to own global brand strategy, demand generation and cross-functional campaigns for OwlPay. You will align product positioning with market goals and collaborate with sales, product and content teams.

You'll oversee digital advertising on Facebook, Google and LinkedIn, run A/B tests, optimize creatives, and conduct fintech market research. Expect a fast-paced, international team and opportunities to shape brand presence across the globe.

Qualifications

• 3+ years of marketing experience in tech, SaaS, fintech or B2B.
• Proven experience leading digital marketing projects and campaigns.
• Familiarity with SEO, content marketing, analytics and digital advertising.
• Experience collaborating across functions and driving initiatives to completion.
• Strategic thinking and translating market insights into actionable plans.

Responsibilities

• Develop and implement global brand and marketing strategies aligned with product positioning and market goals.
• Collaborate with Sales and Product to plan campaigns and content.
• Propose effective marketing directions to enhance brand awareness and generate leads.
• Lead digital advertising on Facebook, Google, and LinkedIn and monitor performance.
• Conduct A/B testing, optimize creatives, targeting and remarketing strategies.
• Stay up-to-date with fintech trends and perform competitive analysis to inform positioning.

Skills

Marketing strategy

Digital marketing leadership

SEO

Content marketing

Analytics

Cross-functional collaboration

Project management

Strategic thinking

Tools

Google Analytics

Google Search Console

LinkedIn Analytics

Job description

Key Responsibilities

• Develop and implement global brand and marketing strategies based on product positioning and market goals.
• Collaborate with sales and product teams to plan integrated marketing campaigns, content, and activities.
• Propose effective marketing directions to enhance brand awareness and generate potential leads.

2. Digital Marketing & Performance Optimization

• Lead digital advertising strategies on platforms such as Facebook, Google, and LinkedIn, and monitor performance.
• Conduct A/B testing, optimize creative materials, audience targeting, and remarketing strategies.

3. Market Research & Competitive Analysis

• Stay up-to-date with global trends in fintech, cross-border payments, stablecoins, and Web3.
• Conduct competitive analysis and provide actionable recommendations on product positioning and marketing strategies.
• Translate market insights into concrete marketing initiatives and content directions.

4. SEO, Content Marketing & Brand Communication

• Develop SEO strategies and content architecture to improve search rankings and organic traffic.
• Produce high-quality marketing content, including blog posts, whitepapers, product pages, and campaign copy.
• Maintain brand consistency and strengthen OwlPay’s authority in the global market.

5. Marketing Analytics & Reporting

• Utilize tools such as Google Analytics, Search Console, and LinkedIn Analytics for data- driven insights.
• Provide regular marketing performance reports and actionable insights.
• Recommend optimization strategies and next steps based on data analysis.

Qualifications

Required:

• 3+ years of marketing experience, preferably in technology, SaaS, fintech, or B2B marketing.
• Proven experience leading digital marketing projects with the ability to independently plan and execute campaigns.
• Familiarity with SEO, content marketing, analytics, and basic digital advertising.
• Experience in cross-functional collaboration and project management, capable of driving initiatives to completion.
• Strategic thinking with the ability to translate market insights into actionable marketing plans.

Preferred:

• Familiarity with fintech, payments, blockchain, stablecoins, or Web3 wallets.
• Experience in visual communication and advertising creative development.
• Experience managing international market campaigns.
• Prior experience in Web3 industry sales.

What We Offer

• Competitive salary and performance-based bonuses.
• Opportunity to engage with global fintech and blockchain markets.
• International team environment with rapid career growth opportunities.
• Flexible and open corporate culture.
• The opportunity to execute marketing creativity and influence OwlPay’s brand and global presence.