Global Field & Partner Marketing VP — Scale Demand & Growth

Ladders; Seattle (WA); On-site; USD 248,000 - 372,000; Full time

Benefits offered by this job

Employee Assistance Program

Health, life, and disability insurance

Retirement plan contributions

PTO and holidays

Inclusive benefits

Job summary

Ladders in Seattle seeks a Vice President to lead Global Field & Partner Marketing, shaping demand generation and regional execution while guiding partner-led growth. You will partner with sales leadership to align programs with revenue goals and drive a scalable marketing framework.

You will manage a global team, develop a cohesive field marketing strategy, and report ROI across markets. This role emphasizes data-driven decisions and investment alignment with business outcomes.

Qualifications

• 5-7 years of B2B marketing leadership in global technology environments.
• Proven success in driving pipeline growth and revenue across regions and partner ecosystems.
• Experience in building scalable global marketing frameworks.
• Expertise in partner ecosystems, including co-marketing strategies and incentives.
• Strong background in data-driven marketing and sales alignment.

Responsibilities

• Develop and implement a cohesive global field marketing strategy.
• Oversee planning and execution of regional marketing programs, including events and webinars.
• Collaborate with regional sales leadership to create targeted marketing programs.
• Establish KPIs to measure field marketing effectiveness and report on ROI.
• Manage the global field marketing budget for optimal resource allocation.
• Build and mentor a high-performing global field marketing team.
• Develop and execute a global partner marketing strategy to drive joint activities.

Skills

B2B marketing leadership

Global marketing

Data-driven marketing

Sales alignment

Partner ecosystems

Job description

Ladders in Seattle seeks a Vice President to lead Global Field & Partner Marketing, shaping demand generation and regional execution while guiding partner-led growth. You will partner with sales leadership to align programs with revenue goals and drive a scalable marketing framework.

You will manage a global team, develop a cohesive field marketing strategy, and report ROI across markets. This role emphasizes data-driven decisions and investment alignment with business outcomes.