Global Field Digital Marketing Manager, Loyalty Programs

InterContinental Hotels Group; Atlanta (GA); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401K

Bonus pay

Job summary

InterContinental Hotels Group is seeking a seasoned direct marketing leader to drive global loyalty programs and campaigns. You will leverage customer data, design lifecycle programs, and optimize campaigns across channels to boost enrollments, activity and retention.

In this remote US role, you will manage cross-functional planning, partner relationships, and measurement of ROI, with a focus on personalization, test-and-learn strategies, and scalable program development.

Qualifications

• Bachelor's or master's degree in a relevant field or equivalent experience.
• Eight+ years of progressive work experience in direct/database marketing.
• Familiarity with direct marketing analytics and testing methods.
• Experience with test-and-learn planning and multi-channel execution (online/offline).
• Experience with campaign management tools (MRM/Story).
• Strong relational database concepts and data-driven insight.
• Ability to translate analytics into creative briefs and messaging.
• Multilingual skills are a plus.

Responsibilities

• Deliver direct marketing growth, retention and win-back programs with personalization, segmentation, A/B testing and direct response metrics.
• Optimize messaging across traditional and non-traditional channels using BI insights and automated programs.
• Evaluate ROI and pro-forma analyses to inform future campaigns.

Skills

Direct marketing

Database marketing

Campaign management

A/B testing

Analytics

Relational databases

Creative briefs

Multilingual

Education

Bachelor's or Master's degree

Tools

MRM

Story

Job description

InterContinental Hotels Group is seeking a seasoned direct marketing leader to drive global loyalty programs and campaigns. You will leverage customer data, design lifecycle programs, and optimize campaigns across channels to boost enrollments, activity and retention.

In this remote US role, you will manage cross-functional planning, partner relationships, and measurement of ROI, with a focus on personalization, test-and-learn strategies, and scalable program development.