Head of Loyalty & Lifecycle Marketing

CAVA; Washington (District of Columbia); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Unlimited PTO

401k enrollment

Free CAVA food

Casual work environment

Job summary

CAVA in Washington, DC is seeking a Director of Loyalty & Lifecycle Marketing to lead strategy, execution, and optimization of our guest loyalty program across owned channels. You’ll build and mentor a team, align cross‑functional partners, and drive retention, frequency and lifetime value with data‑informed decisions.

You’ll partner with Product, Marketing, Digital and Analytics to evolve loyalty mechanics, design evergreen initiatives, and scale loyalty features nationwide while maintaining a

Qualifications

• 8–10 years of experience in loyalty strategy, customer marketing, CRM, or consumer engagement in a multi-unit or omnichannel environment.
• Experience designing or optimizing scalable loyalty programs (e.g. tiered, gamified, points-based, or behavior-driven).
• Strong cross-functional collaborator with experience working alongside Product, Marketing, Digital, and Analytics teams.
• Experience with enterprise loyalty platforms and enterprise email/CRM marketing platforms. Experience with Braze and/or Talon.one preferred.
• Bachelor’s degree required; MBA or advanced degree preferred.

Responsibilities

• Lead the long-term loyalty growth strategy, with a focus on retention, frequency, and increasing share of wallet.
• Own the performance, evolution, and roadmap of the loyalty program — balancing business goals with guest needs.
• Design and oversee evergreen loyalty initiatives (e.g., tiers, bonus rewards, surprise & delight moments, referral programs).
• Partner with Product, Marketing, and Digital teams to evolve loyalty mechanics, functionality, and user experience.
• Develop and optimize CRM lifecycle journeys that drive ongoing participation and maximize lifetime value.
• Guide segmentation strategy for loyalty and CRM messaging based on behavior, recency, frequency, and preferences.
• Collaborate with Data & Analytics to track loyalty KPIs and uncover insights to guide strategy and improvements.
• Build and manage strategic partnerships to enhance loyalty rewards, experiences, or brand relevance.
• Work cross-functionally with Finance, Culinary, and Ops to validate and scale loyalty features in test markets and nationwide.
• Serve as a key voice in prioritizing loyalty-related product enhancements and platform needs.

Skills

Loyalty strategy

CRM marketing

Cross-functional collaboration

Data analysis

Braze

Talon.One

Guest engagement

Education

Bachelor’s degree

MBA or advanced degree preferred

Tools

Braze

Talon.One

Job description

CAVA in Washington, DC is seeking a Director of Loyalty & Lifecycle Marketing to lead strategy, execution, and optimization of our guest loyalty program across owned channels. You’ll build and mentor a team, align cross‑functional partners, and drive retention, frequency and lifetime value with data‑informed decisions.

You’ll partner with Product, Marketing, Digital and Analytics to evolve loyalty mechanics, design evergreen initiatives, and scale loyalty features nationwide while maintaining a