Global Expansion Lead – New Markets

Tin Can; Seattle (WA); On-site; USD 140,000 - 190,000; Full time

Job summary

Tin Can is seeking an International Expansion Lead to drive growth in our first international markets and own end-to-end operations as we scale globally. You will partner across fulfillment, hardware, legal, product, and engineering to launch new countries and build scalable playbooks.

Responsibilities include owning demand from day one, developing local GTM strategies, identifying effective channels, and turning early markets into repeatable growth.

Qualifications

• 6+ years in growth, general management, or international expansion at a consumer business with measurable results
• Proven track record of expanding into multiple countries and scaling operations
• Strong GTM instincts and ability to partner with marketing, sales, product, and operations
• Ownership mentality with P&L awareness and focus on customer experience
• Fluent use of AI as a multiplier for research, analysis, and execution, with good judgment on limits
• Global mindset and sensitivity to local nuances; willingness to ask locals when needed
• Low-ego, collaborative attitude with willingness to share credit and help across teams

Responsibilities

• Own demand in first international markets from day one and build a scalable base
• Develop local go-to-market strategies and campaigns aligned with Tin Can's brand
• Identify effective channels per country and optimize or drop underperforming ones
• Grow to full ownership of first markets, coordinating with fulfillment, support, compliance, product, and engineering
• Lead end-to-end country launches and document learnings to reduce future costs
• Create written playbooks from initial markets to speed up later expansions
• Assess resourcing needs short-term and as international efforts scale
• Maintain transparency about international progress, blockers, and needs

Skills

Growth leadership

International expansion

P&L mindset

Marketing GTM

AI fluency

Global mindset

Collaborative

Ownership mentality

Job description

Tin Can is seeking an International Expansion Lead to drive growth in our first international markets and own end-to-end operations as we scale globally. You will partner across fulfillment, hardware, legal, product, and engineering to launch new countries and build scalable playbooks.

Responsibilities include owning demand from day one, developing local GTM strategies, identifying effective channels, and turning early markets into repeatable growth.