Global Events Strategist: Portfolio, Insights & ROI Lead

Intel Corporation; Phoenix (AZ); On-site; USD 121,000 - 206,000; Full time

Job summary

Intel Corporation's Events and Experiences Team within Global Marketing and Communications is seeking a Global Events Strategist to shape Intel’s worldwide event portfolio and experiential strategy. This role blends portfolio strategy, experiential marketing, market intelligence, and performance measurement to determine where Intel shows up across industry, partner, and customer events.

You will translate business priorities and audience insights into differentiated event strategies, manage

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years of relevant experience in marketing, experiential/event marketing, marketing program management, market research, competitive intelligence, analytics, or related disciplines.
• Event marketing or experiential event experience in the high tech industry
• Experience working across complex, matrixed organizations and leading multiple strategic initiatives simultaneously.
• Master’s degree in Marketing, Communications, Business Administration, or a related field, or equivalent relevant experience.
• 8+ years of relevant experience, ideally spanning experiential event marketing, event portfolio strategy, market/competitive intelligence, or marketing program management within the high-tech industry.
• Experience developing global event portfolios, multi-year roadmaps, experiential strategies, and executive‑level recommendations.
• Experience applying analytics, KPIs, ROI measurement, research, and competitive intelligence to event strategy and investment decisions.
• Experience managing external agencies, research partners, vendors, budgets, and complex global event programs.
• Previous Intel experienced

Responsibilities

• Portfolio Optimization and Governance: Evaluate the event portfolio to identify gaps, overlaps, emerging opportunities, risks, and optimization opportunities; establish planning cadences, roadmaps, dashboards, executive updates, and decision frameworks to guide portfolio management and investment decisions.
• Competitive, Market and Audience Intelligence: Analyze customer, partner, competitor, audience, and industry insights, including market trends, emerging technologies, and competitive event strategies, to inform event strategy, identify opportunities, and deliver actionable recommendations.
• Research and Intelligence Management: Collaborate with internal research, competitive intelligence, Business Unit, SMG, and regional teams; manage third‑party research vendors and subject matter experts; and ensure intelligence‑gathering activities comply with legal requirements, company policies, and ethical standards.
• Program Leadership and Execution: Lead strategic event programs from concept through delivery, overseeing briefs, budgets, timelines, agency and vendor management, resources, dependencies, onsite execution, financial reconciliation, and corrective action plans to mitigate risks and maintain quality.
• Measurement, Insights and ROI: Define KPIs and measurement frameworks; analyze event performance, audience engagement, business impact, and ROI; and develop executive‑level dashboards and reporting that translate data and research into actionable insights and investment recommendations.
• Continuous Improvement: Incorporate performance results, stakeholder feedback, audience insights, and lessons learned to continuously optimize event investments, formats, content, activations, and experiences across Intel’s global portfolio.
• Proficiency and proven track record using AI modeling across most key responsibility areas, including portfolio optimization, market and audience intelligence, measurement and ROI, and continuous improvement, to generate insights and inform event strategy and investment decisions.

Skills

Marketing strategy

Experiential marketing

Event portfolio management

Competitive intelligence

Analytics & ROI measurement

Agency/vendor management

Global collaboration

Education

Bachelor's degree in Marketing/Communications/Business Administration

Master's degree (preferred)

Job description

Intel Corporation's Events and Experiences Team within Global Marketing and Communications is seeking a Global Events Strategist to shape Intel’s worldwide event portfolio and experiential strategy. This role blends portfolio strategy, experiential marketing, market intelligence, and performance measurement to determine where Intel shows up across industry, partner, and customer events.

You will translate business priorities and audience insights into differentiated event strategies, manage