Sr Campaign Manager, Enterprise

Copado; New Orleans (LA); Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Health, dental, vision insurance

401(k) Plan

Paid Time Off

Wellness Perks

Job summary

Copado, the leading DevOps platform for Salesforce, seeks a Sr Campaign Manager to drive multi-channel, global campaigns that accelerate enterprise pipeline and revenue. You will own end-to-end strategy, content, and ABM programs across regions, working with Sales, Product Marketing, and Digital teams.

The role requires hands-on execution, strong analytics, and early-morning coordination with international stakeholders.

Qualifications

• 7+ years of B2B marketing experience in enterprise SaaS or technology with a proven track record of driving measurable pipeline.
• Deep expertise in building global, multi-channel integrated demand generation and ABM campaigns (1:few, 1:many, and programmatic).
• Strong analytical skills with hands-on measurement, attribution frameworks, performance reporting, and channel optimization.
• Proven ability to execute paid digital campaigns (PPC, LinkedIn, DSPs) and content syndication programs, managing paid media budgets.
• High proficiency in marketing automation operations with Pardot and the broader tech stack (Salesforce, ZoomInfo, intent platforms, etc.).
• Hands-on campaign content creation and messaging assets.

Responsibilities

• Develop and execute global end-to-end enterprise campaign strategies spanning nurture, conversion, paid media, and content syndication.
• Build scalable ABM programs leveraging intent, engagement, and opportunity data to target enterprise accounts globally.
• Translate corporate priorities into multi-channel programs across digital, email, webinars, events, and advocacy.
• Manage enterprise campaign pipeline targets and paid media budgets, tracking multi-touch performance and ROI.
• Collaborate with Enterprise Sales to provide messaging, outreach plays, and account insights.
• Partner with Product Marketing to align positioning with enterprise pain points and coordinate with Field Marketing on activations.
• Integrate partner programs and customer stories into campaign narratives for wider reach.
• Coordinate with Digital and Marketing Operations on audience segmentation and attribution.

Skills

B2B marketing

ABM campaigns

Analytics & reporting

Paid media management

Marketing automation

Content creation

Cross-functional leadership

AI in marketing

Tools

Salesforce

Pardot

ZoomInfo

LinkedIn Ads

Job description

Copado is the leading DevOps platform for Salesforce, revolutionizing how the world's largest organizations achieve success in their Salesforce deployments. Our mission is to accelerate the Salesforce development lifecycle, support digital transformation, and deliver unparalleled value to our customers. We continuously innovate, ensuring our platform meets the evolving needs of Salesforce developers and operations professionals.

About the Role

Copado is looking for a Sr Campaign Manager to build and execute high-impact, integrated marketing campaigns that drive pipeline, account engagement, and revenue across our enterprise segment globally. Reporting within the Marketing organization, you will translate company strategy, product positioning, and market opportunities into multi-channel programs that create demand and accelerate deal velocity for Enterprise Sales, while owning the global digital growth strategy to maximize enterprise pipeline creation. This role requires strong hands-on execution and high-quality content creation capabilities alongside strategic campaign development, requiring flexibility for periodic early morning starts to align with international stakeholders.

What You'll Do

• Develop and execute global end-to-end enterprise campaign strategies spanning nurture, conversion, paid media, and content syndication programs to drive multi-channel digital demand generation, leading both overall strategy and hands-on content creation
• Build scalable 1:few, 1:many, and programmatic Account-Based Marketing (ABM) programs leveraging intent, engagement, and opportunity data to target strategic enterprise accounts globally
• Translate corporate priorities, product launches, and category narratives into multi-channel programs covering digital, email, webinars, events, and customer advocacy
• Manage enterprise campaign pipeline targets and paid media budgets (PPC, LinkedIn, DSPs), tracking multi-touch performance metrics and optimizing underperforming channels to maximize ROI
• Establish a tight operating partnership with Enterprise Sales, equipping sellers with campaign messaging, outreach plays, account insights, and SLA follow-up strategies
• Partner with Product Marketing to align positioning with enterprise pain points and collaborate with Field Marketing on regional activations and executive events
• Integrate partner programs and customer advocacy stories into campaign narratives to extend credibility, market reach, and pipeline contribution
• Collaborate with Digital and Marketing Operations on audience segmentation, customer journeys, marketing attribution, and performance reporting

What We're Looking For

• 7+ years of B2B marketing experience in enterprise SaaS or technology with a proven track record of driving measurable pipeline
• Deep expertise in building global, multi-channel integrated demand generation and ABM campaigns (1:few, 1:many, and programmatic) tailored to complex, multi-stakeholder enterprise buying committees
• Strong analytical skills with hands-on experience in measurement, attribution frameworks, performance reporting, and channel optimization
• Proven ability to execute paid digital campaigns (PPC, LinkedIn, DSPs) and content syndication programs, maintaining full ownership of paid media budgets while managing agencies alongside in-house execution
• High proficiency and hands-on marketing automation operations expertise with Pardot and the broader tech stack (Salesforce, ZoomInfo, intent platforms, content syndication.)
• Strong hands-on execution mindset with a track record of personally crafting compelling campaign content, copy, and messaging assets.
• Excellent cross-functional leadership, project management, and Sales enablement capabilities
• Enthusiastic approach to leveraging AI tools for deeper market insights, elevated campaign analytics, and enhanced execution speed
• US-based with a requirement for regular early morning starts to enable collaboration with UK, European, and global international stakeholders

Benefits

Copado offers a comprehensive benefits package, which includes:

• Competitive salary and performance-based bonuses
• Comprehensive health, dental, and vision insurance
• 401(k) Plan
• Paid Time Off
• Wellness Perks

Copado is Equal Employment Opportunity and affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third-party agency or company that does not have a signed agreement with Copado.