Global Engagement Marketing & Data Operations Lead

Columbia University; New York (NY); On-site; USD 68,000 - 75,000; Full time

Job summary

Columbia University’s Center for Undergraduate Global Engagement (UGE) seeks a dynamic, detail-oriented professional to drive outreach, digital marketing, and data systems across the Columbia community.

Reporting to the Executive Director, this role leads multi-channel campaigns, manages analytics and reporting dashboards, and coordinates key events that showcase UGE’s global opportunities for students, faculty, and partners.

Qualifications

• Bachelor’s degree and/or equivalent related experience required.
• 2–4 years of marketing, communications, or higher education operations experience.
• Experience with Terra Dotta, VIA TRM, Salesforce, or similar CRM/study abroad software.
• Strong data management and Excel skills with ability to build reports and dashboards.
• Excellent written and verbal communication with attention to detail.

Responsibilities

• Lead multi-channel marketing strategies to promote global programs and boost student participation.
• Develop editorial calendar and create collateral across digital and print media.
• Coordinate events, including study abroad fairs and info sessions.
• Maintain campaign analytics, generate progress reports, and optimize efforts.
• Manage data systems and reporting for Terra Dotta, Salesforce, and ARC/FDS.

Skills

Marketing

Content development

Data analytics

Excel

CRM systems

Education

Bachelor’s degree or equivalent

Tools

Terra Dotta

Salesforce Advisor Link

ARC/FDS

Tableau

VIA TRM

Job description

Columbia University’s Center for Undergraduate Global Engagement (UGE) seeks a dynamic, detail-oriented professional to drive outreach, digital marketing, and data systems across the Columbia community.

Reporting to the Executive Director, this role leads multi-channel campaigns, manages analytics and reporting dashboards, and coordinates key events that showcase UGE’s global opportunities for students, faculty, and partners.