Global Engagement Marketing & Data Operations Lead

Columbia University; New York (NY); Presencial; USD 68.000 - 75.000; Jornada completa

Descripción de la vacante

Columbia University’s Center for Undergraduate Global Engagement (UGE) seeks a dynamic, detail-oriented professional to drive outreach, digital marketing, and data systems across the Columbia community.

Reporting to the Executive Director, this role leads multi-channel campaigns, manages analytics and reporting dashboards, and coordinates key events that showcase UGE’s global opportunities for students, faculty, and partners.

Formación

• Bachelor’s degree and/or equivalent related experience required.
• 2–4 years of marketing, communications, or higher education operations experience.
• Experience with Terra Dotta, VIA TRM, Salesforce, or similar CRM/study abroad software.
• Strong data management and Excel skills with ability to build reports and dashboards.
• Excellent written and verbal communication with attention to detail.

Responsabilidades

• Lead multi-channel marketing strategies to promote global programs and boost student participation.
• Develop editorial calendar and create collateral across digital and print media.
• Coordinate events, including study abroad fairs and info sessions.
• Maintain campaign analytics, generate progress reports, and optimize efforts.
• Manage data systems and reporting for Terra Dotta, Salesforce, and ARC/FDS.

Conocimientos

Marketing

Content development

Data analytics

Excel

CRM systems

Educación

Bachelor’s degree or equivalent

Herramientas

Terra Dotta

Salesforce Advisor Link

ARC/FDS

Tableau

VIA TRM

Descripción del empleo

Columbia University’s Center for Undergraduate Global Engagement (UGE) seeks a dynamic, detail-oriented professional to drive outreach, digital marketing, and data systems across the Columbia community.

Reporting to the Executive Director, this role leads multi-channel campaigns, manages analytics and reporting dashboards, and coordinates key events that showcase UGE’s global opportunities for students, faculty, and partners.