Global eComm Activation & Content Associate Manager

Wella Company; California (MO); Hybrid; USD 79,500 - 132,500; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Paid holidays

Paid time off (PTO)

Bonus potential

Job summary

The Wella Company is seeking an Associate Manager for Global eComm & e-Retail Activation & Content, OPI, based in Calabasas, CA. This hybrid role supports OPI.com, eRetail, and Amazon activations and oversees end-to-end content for the brand’s online presence.

You will coordinate with cross-functional teams to deliver on briefs, optimize content, and drive performance metrics. A background in premium beauty and strong CMS experience are preferred, with collaboration across global teams.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3-4+ years in e-commerce/digital marketing or retail management with strong content-to-commerce knowledge.
• Familiarity with CMS platforms (Shopify) and headless systems (Contentful) is a plus.
• Strong communication and relationship-building, with ability to manage multiple projects and meet tight deadlines.

Responsibilities

• Supports Sr. Manager with OPI.com, eRetail, and PurePlay (Amazon) activation and strategy.
• Manages end-to-end content production for OPI.com and eRetail channels, including PDPs and PLPs, ensuring timely, on-brief delivery.
• Leads content-related requests with cross-functional teams and maintains the global product range plan and marketing calendars.
• Tracks content performance, draws insights, and shares recommendations to optimize KPIs across OPI channels.

Skills

E-commerce strategy

Content management

Cross-functional collaboration

Analytics basics

Education

Bachelor's degree in Marketing

Tools

Shopify

Contentful

Wrike

Jira

Job description

The Wella Company is seeking an Associate Manager for Global eComm & e-Retail Activation & Content, OPI, based in Calabasas, CA. This hybrid role supports OPI.com, eRetail, and Amazon activations and oversees end-to-end content for the brand’s online presence.

You will coordinate with cross-functional teams to deliver on briefs, optimize content, and drive performance metrics. A background in premium beauty and strong CMS experience are preferred, with collaboration across global teams.