Global Director, Social & Content Strategy

L'Oréal USA; New York (NY); On-site; USD 140,000 - 199,000; Full time

Benefits offered by this job

Hybrid Work Policy

Salary Range: $139,700–$199,100

Medical, Dental, Vision benefits

401K / Pension

Paid holidays

Paid vacation

Volunteer time

Learning & development opportunities

Internal perks access

Mental well-being programs

Job summary

Director, Social & Content - Maybelline DMI at L'Oréal USA in New York leads the social and content strategy for the Maybelline portfolio within the Consumer Product Division. You will shape the social vision, drive global and local content efforts, oversee in-house and agency productions, and manage creator partnerships to deliver engaging, on-brand content.

You will collaborate with cross-functional teams and leverage social insights to inform strategy and ensure compelling, culturally

Qualifications

• 7-10+ years of related business experience
• Experience in Social, Content, Communications, or Marketing
• In depth knowledge of consumer habits, language, & engagement methodologies
• Content production and social platforms best practices
• Agency management and contract/financials
• Strong leadership with high-performing teams
• Proactive, strategic thinker with bold, resilient vision
• Excellent interpersonal, written, and verbal communication

Responsibilities

• Set and drive the social vision and strategy across global and local organic channels
• Lead content production and campaign management, including creators/influencers
• Oversee global brand content productions and agency partnerships
• Lead in-house launch support, social, and digital content production
• Manage and guide agencies and creators to on-brief, on-time deliverables
• Define guidelines for brand social content and local adaptation
• Collaborate with cross-functional teams to ensure consistent brand messaging
• Monitor social listening, derive insights, and influence strategy

Skills

Social media strategy

Content production

Agency management

Cross-functional leadership

Data-driven decision making

Mac proficiency

Leadership and team management

Job description

Director, Social & Content - Maybelline DMI at L'Oréal USA in New York leads the social and content strategy for the Maybelline portfolio within the Consumer Product Division. You will shape the social vision, drive global and local content efforts, oversee in-house and agency productions, and manage creator partnerships to deliver engaging, on-brand content.

You will collaborate with cross-functional teams and leverage social insights to inform strategy and ensure compelling, culturally