Director of Global Social & Content Strategy

LaSalle Network; New York (NY); Hybrid; USD 135,000 - 165,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

PTO

Summer Fridays

Volunteer Paid Time Off

Fitness Membership eligibility

Job summary

A leading online beauty brand is seeking a Director of Social/Content Strategy to shape their social vision and create engaging content across platforms like Instagram, TikTok, and YouTube. The ideal candidate will have over 7 years of experience in high-growth consumer brands, particularly in beauty, and exceptional copywriting skills. This role includes a competitive salary of $150k plus bonuses and comprehensive benefits, with some onsite work in NYC.

Qualifications

• 7+ years of leading social media or content strategy for consumer brands.
• Experience in the beauty industry preferred.
• Strong creative instincts with a portfolio of social-first work.
• Exceptional copywriting skills with understanding of digital tone and storytelling.

Responsibilities

• Lead the brand's global social media strategy.
• Manage content calendars balancing storytelling with cultural moments.
• Oversee content creation across all platforms.
• Drive community engagement through various interactions.
• Develop platform-native content ideas and new series.

Skills

Social media strategy

Content creation

Community engagement

Copywriting

Analytics tools

Job description

A leading online beauty brand is seeking a Director of Social/Content Strategy to shape their social vision and create engaging content across platforms like Instagram, TikTok, and YouTube. The ideal candidate will have over 7 years of experience in high-growth consumer brands, particularly in beauty, and exceptional copywriting skills. This role includes a competitive salary of $150k plus bonuses and comprehensive benefits, with some onsite work in NYC.