Director, Paid Social — Strategic Growth Lead

L'Oréal; New York (NY); Hybrid; USD 139,000 - 201,000; Full time

Benefits offered by this job

Hybrid work policy

Competitive benefits package

401(k) and pension plan

Job summary

L’Oréal USA is seeking a Director, Paid Social (LDB) to shape the divisional social strategy and oversee the agency’s hands-on-keyboard team in New York City. You will connect agency partners with LDB brand media teams, shaping paid social across the division and ensuring alignment with global guidelines.

You will analyze performance, establish measurement playbooks, and upskill the organization in partnership with the AVP of Paid Social, while collaborating with internal and external

Qualifications

• Expertise in social advertising platforms (Meta, TikTok, Pinterest, Snap, Reddit, X) with proven business results.
• Ability to translate brand and campaign objectives into strategic recommendations.
• Experience working with agency partners and internal teams to provide direction.

Responsibilities

• Lead the development of the LDB divisional social strategy aligned with brand goals.
• Oversee agency hands-on-keyboard social team and coordinate with brand media teams.
• Analyze performance, develop best practices, and establish governance for planning and execution.

Skills

Meta Ads

TikTok Ads

Pinterest

Snap

Reddit

X Ads

Agency collaboration

Executive presentation

Cross-functional teamwork

Leadership

Education

Bachelor's degree

Job description

L’Oréal USA is seeking a Director, Paid Social (LDB) to shape the divisional social strategy and oversee the agency’s hands-on-keyboard team in New York City. You will connect agency partners with LDB brand media teams, shaping paid social across the division and ensuring alignment with global guidelines.

You will analyze performance, establish measurement playbooks, and upskill the organization in partnership with the AVP of Paid Social, while collaborating with internal and external