Global Director, Performance Marketing & Growth

Kong; San Francisco (CA); On-site; USD 210,000 - 270,000; Full time

Job summary

Kong Inc., the AI Connectivity Company, seeks a Director of Performance Marketing to shape and scale our global performance engine. This role owns strategy, budget, forecasting, and paid acquisition outcomes across channels, audiences, and regions, while staying hands-on with channels, data, and execution.

You'll lead agency partners, collaborate with Marketing, Sales, Finance, and RevOps, and translate performance into actionable recommendations for senior leadership.

Qualifications

• 10+ years of experience across Performance Marketing, Growth Marketing, Paid Media, Demand Generation, or related B2B SaaS disciplines
• Deep expertise across Paid Search and Paid Social, with strong knowledge of modern B2B acquisition and measurement
• Demonstrated ownership of significant global media budgets, including annual planning, forecasting, pacing, allocation, and in-quarter reallocation
• Strong financial and analytical orientation with the ability to connect investment decisions to qualified demand, pipeline, revenue, and ROI—not just platform metrics
• A track record of building rigorous experimentation and optimization programs and translating learnings into investment decisions
• Experience building and developing high-performing internal teams while effectively leveraging agencies and external partners
• Hands-on understanding of modern advertising platforms, analytics, attribution, automation, and AI-enabled performance tools
• Exceptional executive communication and storytelling skills, with experience presenting performance, investment recommendations, risks, and business outcomes to senior leadership
• Demonstrated ability to influence cross-functional stakeholders, build alignment across teams with different priorities, and drive execution
• A strong operator mentality with the ability to move fluidly between strategy, financial management, analysis, team leadership, and execution
• Experience in developer, infrastructure, API, cloud, or technical B2B SaaS strongly preferred

Responsibilities

• Own Performance Marketing targets and strategy: Build and execute the global roadmap to deliver paid acquisition, qualified demand, pipeline, efficiency, and ROAS goals
• Own the Performance Marketing budget: Lead budget planning, forecasting, pacing, and allocation across channels, audiences, regions, and GTM priorities
• Lead Paid Search & Paid Social: Set channel strategy and ensure best-in-class execution, experimentation, optimization, and measurement
• Turn data into investment decisions: Connect spend and channel performance to responses, qualified demand, pipeline, and ROAS
• Build a high-velocity experimentation engine: Drive testing across audiences, creative, offers, bidding, channels, and conversion paths
• Leverage AI to scale performance: Use AI and automation to accelerate analysis, campaign optimization, creative testing, audience development, experimentation, and efficiency
• Build internal performance capability: Lead and develop channel specialists while establishing clear operating rhythms, standards, and accountability
• Lead agency strategy: Own agency relationships and determine where external partners provide differentiated capabilities
• Communicate performance to leadership: Deliver concise performance narratives and investment recommendations to Marketing and senior leadership
• Lead cross-functionally: Partner across Global Campaigns, Digital Experience, Product Marketing, RevOps, Finance, Sales, and regional teams
• Lead with operator mindset: move between strategy, financial management, analysis, and execution
• Experience in developer, infrastructure, API, cloud, or technical B2B SaaS strongly preferred

Skills

Performance Marketing

Growth Marketing

Paid Media

Demand Generation

B2B SaaS

Channel Strategy

Analytical Thinking

Executive Communication

Cross-functional Leadership

Experimentation

Tools

Google Ads

Meta Ads

Analytics Tools

Attribution Modeling

Automation Tools

Job description

Kong Inc., the AI Connectivity Company, seeks a Director of Performance Marketing to shape and scale our global performance engine. This role owns strategy, budget, forecasting, and paid acquisition outcomes across channels, audiences, and regions, while staying hands-on with channels, data, and execution.

You'll lead agency partners, collaborate with Marketing, Sales, Finance, and RevOps, and translate performance into actionable recommendations for senior leadership.