Global Director, Digital Demand Generation

Simpro Group; Torch of Friendship (FL); On-site; USD 110,000 - 170,000; Full time

Job summary

Simpro Group seeks a seasoned leader to own and drive global digital demand generation across paid search, social, display, and ABM programs. You will manage Google Ads strategy, Terminus ABM, and budgeting while coordinating with Marketing Ops to optimize attribution and pipeline impact.

The role requires strong leadership, cross-functional collaboration, and the ability to translate growth priorities into integrated campaigns that expand qualified pipeline and improve ROIs.

Qualifications

• 8+ years in digital demand generation or growth marketing, preferably B2B SaaS.
• 3+ years leading teams, agencies or cross-functional programs.
• Advanced, hands-on expertise with Google Ads (Search, Performance Max, bidding).
• Experience with Terminus or a comparable ABM platform.
• Strong understanding of account-based marketing, buying committees, and Sales activation.
• Experience with CRM, marketing automation, analytics and attribution platforms such as Salesforce, HubSpot, Marketo.

Responsibilities

• Develop and lead the global digital demand generation strategy across paid search, paid social, display, retargeting and ABM.
• Own Google Ads strategy and execution, including campaign architecture, keyword strategy, bidding, audience targeting, and landing-page testing.
• Lead Terminus ABM strategy including account segmentation, intent targeting, advertising and Sales activation.
• Build coordinated campaigns engaging buying committees across priority accounts.
• Manage digital budgets and allocate investments based on pipeline contribution.
• Establish performance targets across MQLs, opportunities, pipeline and CAC.
• Partner with Marketing Operations to improve tracking, attribution, lead routing and reporting.
• Collaborate with regional teams to translate growth priorities into campaigns.
• Improve landing pages and conversion paths through A/B testing.
• Identify new channels, technologies and audience strategies.
• Build and develop a high-performing digital demand team.
• Present results and investment recommendations to Sr. Marketing and Sales leadership.

Skills

Digital demand generation

Google Ads

ABM platform

Leadership

Analytics

CRM & marketing automation

Sales activation

Team leadership

Tools

Salesforce

HubSpot

Marketo

Terminus

Job description

What You’ll Do

• Develop and lead the global digital demand generation strategy across paid search, paid social, display, retargeting and account-based marketing.
• Own Google Ads strategy and execution, including campaign architecture, keyword strategy, bidding, audience targeting, landing-page testing and budget optimization.
• Lead the organization’s Terminus strategy, including account segmentation, intent-based targeting, advertising, engagement programs and Sales activation.
• Build coordinated campaigns that engage buying committees across priority accounts and market segments.
• Manage digital budgets and allocate investment based on pipeline contribution, conversion performance and business priorities.
• Establish performance targets across MQLs, qualified opportunities, pipeline, customer acquisition cost and return on marketing investment.
• Partner with Marketing Operations to improve tracking, attribution, lead routing, enrichment and reporting.
• Work closely with regional Demand Generation, Product Marketing, Content, Web and Sales teams to translate growth priorities into integrated campaigns.
• Improve landing pages and conversion paths through structured experimentation and A/B testing.
• Identify new channels, technologies and audience strategies that can expand demand beyond traditional paid search.
• Build, coach and develop a high-performing digital demand team while effectively managing agency and technology partners.
• Present results, insights and investment recommendations to senior Marketing and Sales leadership.

What Success Looks Like

• Increased qualified pipeline contribution from digital programs.
• Improved Google Ads efficiency, lead quality and conversion rates.
• Stronger engagement and opportunity creation within target accounts.
• Reduced dependence on a single source of digital demand.
• Clear visibility into campaign performance from spend through revenue.
• A disciplined experimentation program that produces measurable improvements each quarter.

What You’ll Bring

• 8+ years of experience in digital demand generation, performance marketing or growth marketing, preferably within B2B SaaS.
• 3+ years of experience leading teams, agencies or complex cross-functional programs.
• Advanced, hands‑on expertise with Google Ads, including Search, Performance Max, audience targeting, bidding and conversion optimization.
• Demonstrated experience with Terminus or a comparable ABM platform.
• Strong understanding of account‑based marketing, buying committees, intent data and Sales activation.
• Proven ability to manage significant media budgets and make investment decisions based on pipeline and revenue performance.
• Experience with CRM, marketing automation, analytics and attribution platforms such as Salesforce, HubSpot, Marketo or similar technologies.
• Strong analytical skills with the ability to turn performance data into clear actions and executive recommendations.
• Experience testing landing pages, campaign creative, offers, audiences and conversion experiences.
• A collaborative leadership style and the ability to align global and regional stakeholders.

What Sets You Apart

• You are equally comfortable developing a global strategy and working directly inside an advertising platform.
• You optimize for qualified pipeline—not clicks, impressions or form fills alone.
• You understand how to connect anonymous account engagement, known leads and Sales activity into one coordinated motion.
• You know when to scale a campaign, when to improve it and when to stop investing.
• You bring curiosity, commercial judgment and a strong bias toward measurable action.

Our Core Values

• We Are One Team
• We Are Customer Centric
• We Are Growth Minded
• We Are Accountable
• We Celebrate Success

Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best‑of‑class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.

Please note, no agencies will be accepted in the recruitment of this role.

Simpro Group provides best-in-class SaaS field service management solutions to trade and field service businesses worldwide. The group comprises four industry‑leading companies, Simpro, AroFlo, BigChange and ClockShark, with offices across North America, Australia, New Zealand and the UK. Simpro, AroFlo & BigChange provide comprehensive field service management software for growth‑minded trade and field service businesses, while ClockShark specializes in time‑tracking and scheduling software solutions. Together, these companies seek to drive businesses forward with solutions that empower teams to work smarter, provide foundations for business scaling, and offer data‑driven insights to fuel decision‑making. Simpro Group serves over 22,000 businesses and over 400,000 users worldwide and has a global workforce of more than 600 employees.

Ready to transform your business? Explore our products at simprogroup.com, aroflo.com, bigchange.com and clockshark.com.

Simpro Group has been made aware of fraudulent recruitment activity where individuals are impersonating our company and hiring managers to deceive job applicants. These scammers are using a fraudulent website and email domain (simprogroupcareers.com) and may contact you with illegitimate job offers. Their goal is typically to steal your personal information for identity theft or to trick you into paying for fake application fees, background checks, or equipment. If you have been contacted by someone you suspect is not a legitimate Simpro Group recruiter, or if you have any doubts about a job posting, please do not respond. Do not provide any personal information or payment. We take this matter very seriously and have reported this fraudulent activity to the relevant global authorities. We are committed to ensuring a safe and transparent recruitment process for all candidates.