Global Director, Data Strategy & Analytics

Publicis Groupe; Northern, New York (KY, NY); Hybrid; USD 90,000 - 143,000; Full time

Benefits offered by this job

Paid Family Care

Tuition Assistance

Flexible working arrangements

Work Your World program

Matching Gifts

Job summary

Starcom is seeking a Director of Data Strategy to collaborate with the SVP of Global Reporting and drive the Global/US reporting roadmap. You will coordinate global dashboards across brands and markets and manage daily operations of the measurement framework.

The role blends strategic and hands-on work, requiring data analysis, problem solving, and the ability to communicate complex insights to non-technical clients. Experience leading reporting dashboards across multiple markets is essential.

Qualifications

• Minimum 7 years in Media, Analytics, or related fields.
• Experience leading marketing technology projects from ideation to installation.
• Experience with online advertising/media, channel marketing, marketing, or consulting.
• International team experience is a plus.
• Strong PM skills and attention to detail.
• Excellent presentation and communication abilities.
• Proficiency with data visualization tools such as Datorama/Tableau is a plus.
• Advanced Excel functions (VLOOKUP, PivotTables) and data analysis capabilities.

Responsibilities

• Intersect consulting, data, analytics and marketing strategy to drive client results.
• Operate global reporting dashboard for assigned brands and markets; be main contact for customer concerns.
• Support global reporting network management for consistency and alignment.
• Build relationships with internal teams and client groups.
• Promote data-driven decision making in media investment planning.
• Manage data integrations and data visualization recommendations (PowerBI/Tableau/Datorama).
• Lead a team to perform QA/QC on campaigns; ensure data accuracy.
• Operationalize testing for taxonomy and ad server/verification tracking.
• Raise systemic issues, resourcing needs, and roadmap risks with clear recommendations.

Skills

Strong analytical skills

Project management

Excellent communication

Client management

Detail oriented

Tools

PowerBI

Datorama

Tableau

SSIS

ETL

MS SQL Server

Excel

Python

R

Job description

Starcom is seeking a Director of Data Strategy to collaborate with the SVP of Global Reporting and drive the Global/US reporting roadmap. You will coordinate global dashboards across brands and markets and manage daily operations of the measurement framework.

The role blends strategic and hands-on work, requiring data analysis, problem solving, and the ability to communicate complex insights to non-technical clients. Experience leading reporting dashboards across multiple markets is essential.