Global Digital Marketing Manager - B2B (Fulltime/Remote/Freelance)

Wecom; United States; Remote; USD 45,000 - 78,000; Full time

Job summary

Wecom is seeking a results-driven Digital Marketing Lead to own and optimize cross-channel campaigns for a global e-commerce platform. You’ll manage SEO/SEM, social media, email, and display advertising, driving traffic, leads and revenue while collaborating with product and operations.

The role demands 5+ years in digital marketing, a B2B background, strong analytics, copywriting, and the ability to scale campaigns across markets.

Qualifications

• Bachelor/Master's degree in marketing or a related field.
• 5+ years related experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Must be very effective at copywriting.
• Experience with landing page and user funnel optimization.
• B2B Marketing experience is a must.
• Fluent level of English.

Responsibilities

• Enhance brand awareness in digital space and drive website traffic and leads.
• Plan and execute digital marketing across SEO, email, social media, and display to drive relevant traffic.
• Design, build and maintain social media presence across channels.
• Measure and report performance of campaigns against ROI and KPIs.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Manage day-to-day e-commerce experience across desktop, mobile, and social channels.
• Coordinate with influencers and partners to extend reach.
• Ensure a seamless, brand-consistent user journey across channels.

Skills

Social media strategy

SEO/SEM

Paid social

Content marketing

Email marketing

Display advertising

A/B testing

Copywriting

B2B marketing

Campaign optimization

Education

Bachelor's or Master's in marketing

Tools

Google Analytics

Facebook Ads

YouTube Ads

Email platforms

Job description

The Role

You’ll play a pivotal role in delivering the full suite of digital marketing channels, with a key focus on Social Media Strategy (both Organic & Paid), while supporting SEO, Paid Social, Affiliates & Display across all our markets.

This is the perfect chance for someone with experience working within B2B Sector managing performance campaigns to take a step up and make an impact on our global online business. You’ll be commercially savvy, enthused by the idea of making your mark on a busy digital department and unquestionably someone who has a passion for all things digital.

Responsibilities

• Enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers.
• Innovate a strategy that aligns with our company's new division. Must react quickly to new trends and be results-driven.
• Plan and execute all digital marketing, including SEO, marketing database, email, social media in order to drive relevant traffic to our website.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Manage the online presence of the new division. Use social networking tools such as Facebook, Twitter and Google+ to engage with consumers in real time and be responsible for this communication
• Collaborate with internal teams to create landing pages and optimize user experience
• Collaborate with influencers
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Manage the day-to-day e-commerce experience across desktop, mobile site and Social Media Channels to support the overarching digital and e-commerce strategy
• Collaborate with developers to improve website capabilities and performance
• Ensure the user experience is technically flawless, and the brand is properly represented across all channels
• Manage product inventory and merchandising across the e-commerce experience
• Manage all e-commerce activities to ensure the brand is consistently presented across all digital channels
• Create a superior customer experience by working with the Operations and Finance teams
• Troubleshoot e-commerce issues and solicit customer feedback to improve service and digital experience
• Optimization of sales and increase conversion rates
• Partner with cross functional teams to drive business and execute new business strategies
• Maintain and create processes documentation to drive team efficiencies
• Manage campaign reporting and analysis to ensure sales, traffic and brand KPIs are met
• Share concepts with CEO to gain alignment
• Measure and report on success of initiatives and campaigns
• The ability to bring new and fresh thinking to help the new division drive social growth in relevant new channels - broad based thinker with global exposure and insights
• Resources to help us drive content expansion to drive optimization and new ways to bring digital-first mentality to the brand
• Must possess strong analytical skills, highly detailed-oriented with unprompted follow-through.
• Must be accountable and organized with the ability to handle a multitude of projects.
• Demonstrates ownership of programs; embracing both big picture objectives and follow-through on details.
• Bachelor/Master's degree in marketing or a related field
• 5+ years related experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Must be very effective at copywriting
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• B2B Marketing experience is a must
• Social Media Strategy (both Organic & Paid)
• Pay-per-Click / Paid Social Ads (Facebook + Youtube) is a must! (Paid Search is a plus)
• Content Marketing - Social + Web + Ads
• Strategic Email Marketing Campaigns experience
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Fluent level of English

This is a Full-time/Permanent/Remote/Freelance role.

Salary: $4000 - $7000 per month Gross

Wecom is an E-commerce launchpad and a leader in product development that brings product brand ideas to life using its in-house product development, sourcing, warehousing and order fulfillment departments.

Leveraging its own supply-chain capabilities, the company will establish itself as a fully featured DTC e-commerce incubator able to consistently launch, manage and scale multiple brand portfolios and their sub-brands or franchises all under one roof.

We have the right tools, in-house supply-chain management, and the budget to provide you with the resources required to unlock your true e-commerce potential.