Remote Digital Marketing Lead – SEO, Ads & B2B Growth

VSS Digital; United States; Remote; USD 305,000 - 365,000; Full time

Benefits offered by this job

Diverse project exposure

Professional growth opportunities

Collaborative environment

Job summary

VSS Digital is seeking a skilled Digital Marketing Executive with 3–5 years hands-on experience in digital marketing, performance marketing, SEO, social media marketing, paid advertising, and B2B lead generation.

This role is remote and focuses on managing campaigns, generating qualified leads, analyzing performance, and implementing data-driven strategies to improve visibility, engagement, and conversions.

Qualifications

• 3–5 years hands-on experience in digital marketing and performance marketing.
• Proven ability to manage LinkedIn Ads, Meta Ads, and Google Ads campaigns.
• Strong knowledge of GA4, Search Console, and Tag Manager for analytics and tracking.
• Experience with B2B lead generation and campaign optimization.

Responsibilities

• Digital Marketing Strategy: Plan, execute, and optimize campaigns aligned with objectives.
• SEO: Keyword research, on-page/off-page SEO, and technical audits.
• Social Media Marketing: Manage accounts, calendars, creatives, posts, engagement.
• LinkedIn Advertising: Plan and optimize LinkedIn Ads for B2B lead generation.
• Meta Ads: Create and manage Facebook/Instagram campaigns with targeting and retargeting.
• Google Ads: Set up Search/Display/Remarketing campaigns to boost ROI.
• Lead Generation: Develop strategies across paid and organic channels.
• Analytics & Reporting: Track performance using GA4, GSC, GTM, dashboards.
• Conversion Optimization: Conduct A/B tests and drive improvements.
• Content Coordination: Work with designers/writers to support campaigns.

Skills

SEO

Social media marketing

Performance marketing

LinkedIn Ads

Meta Ads

Google Ads

Google Analytics 4

LinkedIn Sales Navigator

Campaign optimization

Lead generation

Tools

GA4

Google Search Console

Google Tag Manager

LinkedIn Sales Navigator

Job description

VSS Digital is seeking a skilled Digital Marketing Executive with 3–5 years hands-on experience in digital marketing, performance marketing, SEO, social media marketing, paid advertising, and B2B lead generation.

This role is remote and focuses on managing campaigns, generating qualified leads, analyzing performance, and implementing data-driven strategies to improve visibility, engagement, and conversions.