Generative Search & AI Discovery Strategist

Abbott; United States; On-site; USD 129,000 - 259,000; Full time

Benefits offered by this job

Free medical coverage in HIP PPO plan

Employer contribution retirement plan

Tuition reimbursement

Job summary

Abbott is a global healthcare leader delivering a superior, customer-centered digital experience across its brand channels and corporate properties. The Generative Search Strategist will optimize Abbott’s presence in AI-generated search results, integrating GEO/SEO best practices into content, site experience, and digital workflows.

You will drive governance, build AI-search roadmaps, and partner with content and digital marketing teams to advance structured content, semantic depth, and

Qualifications

• Bachelor’s degree in marketing, digital, communications, or a related field.
• 8–10+ years of experience in search, digital marketing, or content optimization.
• Deep understanding of modern SEO and generative search concepts.
• Strong experience optimizing corporate websites and brand content ecosystems.
• Experience with SEO and analytics tools (Google Search Console, Google Analytics, SEMrush, Ahrefs or similar).

Responsibilities

• Define and execute traditional and generative search strategies across technical, content and authority pillars.
• Establish operating model and governance to drive cross-functional delivery.
• Govern enterprise-wide traditional search standards including site architecture, schema and metadata.
• Build and maintain AI-search roadmaps aligned to brand and business goals.
• Continuously refine approach based on search trends and algorithm changes.

Skills

SEO expertise

Generative search concepts

Content optimization

Analytics tools

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in marketing, digital, communications, or related field

Tools

Google Search Console

Google Analytics

SEMrush

Ahrefs

Job description

Abbott is a global healthcare leader delivering a superior, customer-centered digital experience across its brand channels and corporate properties. The Generative Search Strategist will optimize Abbott’s presence in AI-generated search results, integrating GEO/SEO best practices into content, site experience, and digital workflows.

You will drive governance, build AI-search roadmaps, and partner with content and digital marketing teams to advance structured content, semantic depth, and