Generative Search Architect: AI-Driven Brand Discovery

Abbott Laboratories; Illinois; On-site; USD 129,000 - 259,000; Full time

Job summary

Abbott Laboratories is seeking a Generative Search Strategist to optimize Abbott’s enterprise digital presence across Abbott.com and brand storytelling platforms. You will drive AI-driven discovery, implement GEO/SEO best practices, and mature content frameworks for structured content and editorial workflows.

You will partner with content, digital marketing, and public affairs teams to deliver scalable playbooks, dashboards, and training on traditional and generative search.

Qualifications

• Bachelor’s degree in marketing, digital, communications, or related field.
• 8–10+ years in search, digital marketing, or content optimization.
• Deep understanding of modern SEO and generative search concepts.
• Experience optimizing corporate websites and brand content ecosystems.

Responsibilities

• Define and execute traditional and generative search strategies across technical, content, and authority pillars.
• Establish operating model and governance for cross-functional delivery.
• Govern enterprise-wide traditional search standards including schema and metadata.
• Build AI-search roadmaps aligned to brand and business goals.
• Refine approach based on trends, audience behavior, and algorithm changes.
• Audit digital ecosystem to identify gaps and embed best practices in content planning.

Skills

SEO concepts

Generative search

Analytics tools

Cross-functional collaboration

Communication

Content optimization

Education

Bachelor’s degree in marketing/digital/communications

Tools

Google Search Console

Google Analytics

SEMrush

Ahrefs

Job description

Abbott Laboratories is seeking a Generative Search Strategist to optimize Abbott’s enterprise digital presence across Abbott.com and brand storytelling platforms. You will drive AI-driven discovery, implement GEO/SEO best practices, and mature content frameworks for structured content and editorial workflows.

You will partner with content, digital marketing, and public affairs teams to deliver scalable playbooks, dashboards, and training on traditional and generative search.