Global Demand Gen Strategist — Remote Tech Marketing

Arrow Electronics, Inc.; Tempe (AZ); Remote; USD 60,000 - 73,000; Full time

Benefits offered by this job

Medical insurance

Dental Insurance

Vision Insurance

401k with matching

Paid time off

Tuition reimbursement

Growth opportunities

Job summary

Arrow Electronics, Inc. is seeking a Global Marketing Strategist to lead integrated demand generation programs that accelerate pipeline across IT markets. The role partners with sales, regional teams, and technology partners to scale multichannel campaigns globally.

You will design GTM plans, audiences, messaging, and measurement frameworks, owning budget and ROI while driving revenue growth and partner engagement through ABM, content, events, and digital tactics.

Qualifications

• 5-7+ years of B2B marketing experience with focus on demand generation and pipeline development in IT/tech
• Proven track record creating and executing full-funnel demand generation campaigns
• Experience building global marketing programs across digital, field, partner, content, and ABM channels
• Strong understanding of marketing funnel management, lead lifecycle, and marketing automation

Responsibilities

• Develop and execute global demand generation strategies to drive net new pipeline and revenue growth
• Design and launch integrated multTouch campaigns using digital marketing, ABM, content, events, partner marketing, and nurture programs
• Create global go-to-market plans, audience segmentation, buyer personas, messaging frameworks, and campaign roadmaps
• Partner with sales, regional marketing teams, and technology partners to align campaigns with revenue goals
• Build programs supporting partner recruitment and enablement while generating end-customer demand
• Own campaign performance measurement, tracking KPIs like MQLs, SQLs, conversion, pipeline, and ROI

Skills

Demand generation strategy

ABM campaigns

Campaign analytics

Cross-functional collaboration

Budget management

Global marketing

Tools

Marketo

HubSpot

Salesforce

Eloqua

Job description

Arrow Electronics, Inc. is seeking a Global Marketing Strategist to lead integrated demand generation programs that accelerate pipeline across IT markets. The role partners with sales, regional teams, and technology partners to scale multichannel campaigns globally.

You will design GTM plans, audiences, messaging, and measurement frameworks, owning budget and ROI while driving revenue growth and partner engagement through ABM, content, events, and digital tactics.