Global Demand Gen Strategist (Remote)

Arrow Electronics, Inc.; Duluth (GA); Remote; USD 60,000 - 73,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401k with Matching

Disability Insurance

HSA/HRA Options

Paid Time Off

Tuition Reimbursement

Growth Opportunities

Job summary

Arrow Electronics, Inc. is seeking a Global Marketing Strategist to develop and execute integrated demand generation campaigns that span digital, field, partner and ABM channels across global markets.

The role focuses on pipeline growth, revenue, and partner engagement within the IT ecosystem. Responsibilities include creating audience segments, messaging frameworks, and campaign roadmaps; partnering with sales and regional teams; and measuring performance with KPIs to optimize ROI.

Qualifications

• 5-7+ years of B2B marketing experience in IT/tech with demand generation focus.
• Proven track record of full-funnel campaigns driving pipeline and revenue.
• Global programs across digital, field, partner and ABM channels.
• Strong funnel management, marketing automation, and analytics knowledge.
• Experience working with channel partners, resellers, and systems integrators.

Responsibilities

• Develop and execute global demand generation strategies to drive net new pipeline and revenue.
• Design multi-touch campaigns using digital, ABM, content, events, and partner marketing.
• Create go-to-market plans, personas, messaging, and campaign roadmaps.
• Collaborate with sales, regional teams, and technology partners to align with revenue goals.
• Own campaign measurement, KPIs, and optimization for ROI.
• Analyze campaign effectiveness and market trends to refine targeting and channels.
• Manage global marketing budgets and allocation of spend.
• Scale successful campaigns across geographies with local relevance.
• Present results and strategic recommendations to leadership and partners.

Skills

Demand generation

B2B marketing

ABM

Campaign strategy

Digital marketing

Analytics

Tools

Marketo

HubSpot

Salesforce

Eloqua

Job description

Arrow Electronics, Inc. is seeking a Global Marketing Strategist to develop and execute integrated demand generation campaigns that span digital, field, partner and ABM channels across global markets.

The role focuses on pipeline growth, revenue, and partner engagement within the IT ecosystem. Responsibilities include creating audience segments, messaging frameworks, and campaign roadmaps; partnering with sales and regional teams; and measuring performance with KPIs to optimize ROI.