Global Demand Gen Strategist (Remote)

Arrow Electronics, Inc.

Earth City (MO)

Remote

USD 60,000 - 73,000

Full time

2 hours ago

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Job summary

Arrow Electronics, Inc. is seeking a Global Marketing Strategist to develop and execute integrated demand generation campaigns that create pipeline, engage partners, and drive revenue across global markets.

The role requires strategic marketing leadership with experience in multi-channel campaigns, GTM planning, audience segmentation, and campaign measurement to optimize ROI and growth for technology solutions.

Qualifications

5-7+ years of B2B marketing experience with demand generation and pipeline development in IT/tech.
Proven track record in full-funnel demand gen campaigns delivering measurable pipeline and revenue.
Experience building global marketing programs across digital, field, partner, content, ABM channels.
Ability to design GTM plans, audience segmentation, buyer personas, messaging, and roadmaps.

Responsibilities

Develop and execute global demand generation strategies to drive net new pipeline and revenue growth.
Design and launch integrated multi-touch campaigns across digital, ABM, events, content, and partner channels.
Create global go-to-market plans, segmentation strategies, and messaging frameworks.
Partner with sales, regional teams and vendors to align campaigns with revenue targets and ROI.
Own campaign performance measurement including KPIs like MQLs, SQLs, and pipeline contribution.