Global Marketing Strategist

Arrow Electronics, Inc.; Tempe (AZ); Remote; USD 60,000 - 73,000; Full time

Benefits offered by this job

Medical insurance

Dental Insurance

Vision Insurance

401k with matching

Paid time off

Tuition reimbursement

Growth opportunities

Job summary

Arrow Electronics, Inc. is seeking a Global Marketing Strategist to lead integrated demand generation programs that accelerate pipeline across IT markets. The role partners with sales, regional teams, and technology partners to scale multichannel campaigns globally.

You will design GTM plans, audiences, messaging, and measurement frameworks, owning budget and ROI while driving revenue growth and partner engagement through ABM, content, events, and digital tactics.

Qualifications

• 5-7+ years of B2B marketing experience with focus on demand generation and pipeline development in IT/tech
• Proven track record creating and executing full-funnel demand generation campaigns
• Experience building global marketing programs across digital, field, partner, content, and ABM channels
• Strong understanding of marketing funnel management, lead lifecycle, and marketing automation

Responsibilities

• Develop and execute global demand generation strategies to drive net new pipeline and revenue growth
• Design and launch integrated multTouch campaigns using digital marketing, ABM, content, events, partner marketing, and nurture programs
• Create global go-to-market plans, audience segmentation, buyer personas, messaging frameworks, and campaign roadmaps
• Partner with sales, regional marketing teams, and technology partners to align campaigns with revenue goals
• Build programs supporting partner recruitment and enablement while generating end-customer demand
• Own campaign performance measurement, tracking KPIs like MQLs, SQLs, conversion, pipeline, and ROI

Skills

Demand generation strategy

ABM campaigns

Campaign analytics

Cross-functional collaboration

Budget management

Global marketing

Tools

Marketo

HubSpot

Salesforce

Eloqua

Job description

Job Description

The Global Demand Generation Marketing Strategist is responsible for developing and executing integrated global demand generation campaigns that drive pipeline growth, partner engagement, and revenue within the IT ecosystem. This role requires a strategic marketer with deep experience creating multi-channel campaigns that target both channel partners and end-customer audiences across global markets. The ideal candidate has a proven track record of developing scalable go-to-market strategies, leveraging digital and field marketing tactics, and delivering measurable business outcomes in the technology industry.

Position

Global Marketing Strategist

What You'll Be Doing

• Develop and execute global demand generation strategies that drive net new pipeline, accelerate revenue growth, and increase market share across targeted IT market segments.
• Design and launch integrated, multi-touch campaigns utilizing digital marketing, account-based marketing (ABM), content marketing, events, webinars, partner marketing, and nurture programs to generate qualified demand.
• Create global go-to-market plans, audience segmentation strategies, buyer personas, messaging frameworks, and campaign roadmaps aligned to business priorities and vendor objectives.
• Partner closely with sales, business development, regional marketing teams, and technology partners to align campaign execution with revenue goals and pipeline targets.
• Build demand generation programs that support both partner recruitment and enablement initiatives while creating direct end-customer demand for technology solutions.
• Own campaign performance measurement and optimization, tracking key demand generation KPIs including MQLs, SQLs, conversion rates, pipeline contribution, influenced revenue, and return on marketing investment.
• Analyze campaign effectiveness and market trends to identify opportunities for growth, continuously refining targeting, messaging, and channel strategies.
• Manage global marketing budgets and investment allocation to maximize pipeline generation and ROI.
• Collaborate with regional stakeholders to scale successful campaigns across multiple geographies while ensuring local market relevance.
• Present campaign results, performance insights, and strategic recommendations to executive leadership, business units, and vendor partners.

What We Are Looking For

• 5-7+ years of B2B marketing experience, with a strong focus on demand generation, campaign strategy, and pipeline development within the IT or technology industry.
• Proven experience developing and executing full-funnel demand generation campaigns that generate measurable pipeline and revenue outcomes.
• Demonstrated success building integrated global marketing programs across digital, field, partner, content, and ABM channels.
• Experience creating strategic marketing plans, audience segmentation strategies, buyer journeys, and campaign architectures for complex technology solutions.
• Strong understanding of marketing funnel management, lead lifecycle processes, marketing automation, and demand generation best practices.
• Experience marketing through and with channel partners, resellers, systems integrators, MSPs, VARs, or distributor ecosystems.
• Experience working within the IT channel, technology distribution, cloud, cybersecurity, infrastructure, networking, software, or related technology markets preferred.
• Strong analytical skills with experience measuring campaign performance through pipeline, revenue attribution, conversion metrics, and ROI analysis.

Preferred Qualifications

• Account-Based Marketing (ABM) campaign development and execution with a strong focus on the end user.
• Global campaign management across multiple regions and markets.
• Marketing automation and CRM platforms such as Marketo, HubSpot, Salesforce, Eloqua, or similar technologies.
• Vendor-funded marketing programs and partner demand generation initiatives.

Work Arrangement

Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership.

What's In It For You?

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
• Paid Time Off (including sick, holiday, vacation, etc.)
• Tuition Reimbursement
• Growth Opportunities
• And more!

Annual Hiring Range/Hourly Rate

$43.31 - $52.93

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location

US-GA-Georgia (Remote Employees)

Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company’s request and sole discretion.

Time Type

Full time

Job Category

Marketing and Communications

EEO Statement

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)

All Arrow job postings are for existing job vacancies. We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.