Global Demand Gen Leader for AI-Powered Marketing

Aquent; Alpharetta (GA); On-site; USD 140,000 - 220,000; Full time

Job summary

Aquent partners with a pioneering technology company in Alpharetta, GA to lead global demand generation initiatives and shape AI-enabled marketing strategies. This role drives pipeline and revenue outcomes, influencing cross-functional teams and partnering with sales to accelerate growth.

You will develop and execute multi-channel campaigns, manage budgets, and build analytics to optimize performance, all while advancing a strategic cloud partnership and partner programs.

Qualifications

• 7+ years in B2B demand generation or revenue marketing.
• Record of owning pipeline and revenue targets.
• Expert in multi-channel, integrated campaigns.

Responsibilities

• Develop and execute a global demand generation plan aligned to pipeline and revenue objectives.
• Own quarterly pipeline contribution targets and optimize performance across channels.
• Manage global advertising and digital marketing budgets to maximize ROI.
• Improve inbound lead quality, conversion rates, and cost per opportunity.
• Oversee the global integrated campaign calendar and strategy for cohesive execution.
• Design and launch campaigns tailored to target audiences and KPIs.
• Collaborate with product marketing to translate positioning into demand programs.
• Develop, test, and optimize nurture strategies through the funnel.
• Manage and refine the propensity model for account and lead prioritization.
• Provide account intelligence to sales and business development with intent signals and technographics.
• Measure marketing-supplied targeting and enhance account prioritization.
• Build demand generation programs with key strategic partners.
• Develop demand strategy for a major cloud partnership with co-branded campaigns.
• Evaluate partner performance to guide investments.
• Support content syndication and joint marketing with partners.
• Implement AI-assisted workflows across campaign development and reporting.
• Leverage AI to increase campaign velocity and productivity.
• Develop a shared AI workflow and prompt library.
• Establish AI governance with human review and brand compliance.
• Lead initiatives through influence and stakeholder management.
• Set briefs, timelines, KPIs, and execution standards.
• Partner with marketing operations for dashboards and performance reporting.
• Present performance insights and strategic recommendations to leadership.

Skills

B2B demand generation

Pipeline ownership

Multi-channel campaigns

ABM & intent data

Budget management

Executive storytelling

Cross-functional collaboration

AI in marketing

Project management

Job description

Aquent partners with a pioneering technology company in Alpharetta, GA to lead global demand generation initiatives and shape AI-enabled marketing strategies. This role drives pipeline and revenue outcomes, influencing cross-functional teams and partnering with sales to accelerate growth.

You will develop and execute multi-channel campaigns, manage budgets, and build analytics to optimize performance, all while advancing a strategic cloud partnership and partner programs.