Global Customer Data & AI Strategy Leader

Bayer; Whippany (NJ); On-site; USD 144,160 - 216,240; Full time

Job summary

Bayer in the United States (New Jersey) seeks a Global Consolidated Customer Data & AI Lead to shape enterprise customer data strategy and deliver measurable business impact across markets, with the US and Canada as core. You’ll harmonize data from Retailer, trade, master data and third‑party sources to enable analytics, AI, and activation at global scale.

The role requires deep data governance, strong leadership, and the ability to translate global strategy into local execution in focus markets

Qualifications

• Master’s degree in Business, Economics, Data Science, Information Management, or a related field, or a bachelor’s degree with equivalent experience.
• Proven experience as a Business Data Domain Owner with end-to-end accountability for domain strategy, governance, quality, priorities, and business alignment, ideally in customer or account data.
• Deep knowledge of customer data ecosystems, master data, retailer hierarchies, distributor records, identity resolution, matching and deduplication, and third‑party enrichment sources.
• Strong knowledge of data governance frameworks, master data management principles, and golden record logic, with the ability to apply them in large commercial organizations operating across channels and markets.
• Track record of enabling analytics and AI use cases through high-quality, well-structured, and compliant customer data, with an understanding of responsible AI principles.
• AI-native mindset with strong curiosity, hands-on AI literacy and tool use, and the ability to identify, experiment with, and scale practical AI-enabled ways of working across data, analytics, and business processes.
• Experience partnering with IT to integrate customer data into enterprise platforms such as Snowflake, Azure, Databricks, Veeva, or MDM systems, including defining business requirements, validating delivery, and driving adoption.
• Demonstrated success leading customer data consolidation or harmonization initiatives that deliver measurable business value, such as a single customer view, account deduplication, or cross-system integration.
• Proven experience working with IT teams on data strategy, governance, architecture, and compliance.
• Strong knowledge of GDPR, US state privacy laws such as CCPA, third-party data usage rights, and license management in regulated environments.
• Experience with the Focus markets US and Canada commercial data landscape, including US healthcare data considerations, retail and pharmacy account structures, and multi-market data provider ecosystems.
• Strong leadership, communication, and stakeholder management skills, with the ability to influence without direct authority in a global matrix environment.
• Fluent English required; additional languages such as French or Spanish are an advantage.

Responsibilities

• Define the global vision, roadmap, and success measures for consolidated customer data, including acquisition, governance, activation, and value realization in partnership with Insights & Analytics, Marketing, Sales, Finance, IT, Procurement, and external data providers.
• Define and enforce global governance standards, taxonomies, data policies, and quality frameworks across the full data lifecycle — from ingestion to consumption — ensuring compliance with GDPR, data privacy, licensing terms, and applicable regulatory requirements in partnership with Legal and IT.
• Own the global consolidated customer data quality and enrichment strategy, including standards, matching algorithms, and scoring models that keep profiles accurate, deduplicated, complete, and fit for activation and AI use.
• Partner with cross‑functional teams—including Digital, Data, Technology, Customer & Commercial, Media, and Operating Units—to design global‑to‑local data flows, integration models, and activation strategies that connect structured and unstructured data across markets.
• Establish and coordinate a global network of Data Owners and Business Data Stewards, providing clear accountability, escalation paths, and decision‑making forums across markets.
• Co‑shape the Master Data Strategy, ensuring Customer Data aligns with Product, Market, and Consumer master domains — harmonizing market and channel definitions across providers and systems to enable downstream analytics and AI use cases.
• Ensure Customer Data is AI‑ready by design — with robust quality, consistent structures, documented lineage, compliant usage rights, and clear semantic standards — so data can reliably fuel analytics, automation, and intelligent action in collaboration with I&A Home, IT, Legal, and others.

Skills

Data governance

Master data management

Data quality

Leadership

Stakeholder management

English fluency

Education

Master’s degree in Business, Economics, Data Science, Information Management, or related field

Bachelor’s degree with equivalent experience

Tools

Snowflake

Azure

Databricks

MDM systems

Veeva

Data lineage tools

Job description

Bayer in the United States (New Jersey) seeks a Global Consolidated Customer Data & AI Lead to shape enterprise customer data strategy and deliver measurable business impact across markets, with the US and Canada as core. You’ll harmonize data from Retailer, trade, master data and third‑party sources to enable analytics, AI, and activation at global scale.

The role requires deep data governance, strong leadership, and the ability to translate global strategy into local execution in focus markets