Director AI-Driven GTM & Segmentation

Biopharma Careers; Whippany (NJ); On-site; USD 178,000 - 266,000; Full time

Benefits offered by this job

Health care

Retirement plan

PTO

Vision and dental

Job summary

Bayer in Whippany, NJ seeks a Director of Go-to-Market Strategy, Segmentation and Operations to lead GTM design, segmentation, targeting, and field deployment across US Pharma brands. You will partner with CE, Data, Field Ops, and Brand teams to optimize execution, measure impact, and scale automation.

The role requires strategic thinking, strong commercial acumen, cross-functional collaboration, and the ability to translate business needs into scalable operational solutions.

Qualifications

• Bachelor’s degree required.
• Experience in pharma/biotech, commercial ops, analytics, or related fields.
• Subject matter expert in GTM platforms and territory alignment technologies.
• Strong analytical capability with advanced Excel mastery.
• Ability to lead cross-functional initiatives.
• Understanding of Sales Incentive Compensation and GTM design.
• Exceptional communication skills.

Responsibilities

• Lead the design, implementation, and evolution of GTM models that maximize field impact and align with strategy.
• Manage quarterly updates and structural changes based on trends and competitive pressures.
• Provide strategic oversight of deployment plans grounded in data.
• Drive cross-functional alignment with CE, Data, and Field Ops.
• Develop forward-looking segmentation and targeting strategies aligned to brand objectives.
• Translate complex data and market dynamics into clear strategic direction.
• Assess segmentation effectiveness via ongoing analytics and adjust.
• Collaborate to operationalize enhancements at scale.
• Redesign roster management to reduce manual work and speed turnaround.
• Leverage AI to revamp field toolboxes and improve usability.
• Create AI-driven vacancy analyses and territory gap assessments.
• Scale automation across deployment and operations workflows.
• Streamline communication to reduce noise and increase value content.

Skills

GTM platforms

Excel mastery

Segmentation

Targeting

Cross-functional leadership

Analytical capability

Communication skills

Education

Bachelor's degree

Tools

Javelin/JTD

Alignstar

Veeva Align

Job description

Bayer in Whippany, NJ seeks a Director of Go-to-Market Strategy, Segmentation and Operations to lead GTM design, segmentation, targeting, and field deployment across US Pharma brands. You will partner with CE, Data, Field Ops, and Brand teams to optimize execution, measure impact, and scale automation.

The role requires strategic thinking, strong commercial acumen, cross-functional collaboration, and the ability to translate business needs into scalable operational solutions.