CRM Manager - International (Contract)

Applied Labs, Inc.; Beverly Hills (CA); On-site; USD 110,000 - 150,000; Full time

Job summary

Alo is seeking a strategic, data-driven CRM Manager to lead international lifecycle journeys across email, SMS, and push, translating the global CRM strategy into locally relevant programs for markets including Canada, the UK, Europe, Australia, Korea, China, and Japan.

Reporting to the Director of International CRM, you will drive repeat purchases, optimize LTV, and boost brand loyalty through culturally aware messaging, working closely with Creative, Digital, Brand, and in-market teams.

Qualifications

• 3–5 years in Lifecycle, Retention or CRM Marketing within a global retail or wellness brand.
• Ability to translate regional insights into locally relevant lifecycle programs.
• Hands-on expertise with email, SMS and mobile engagement platforms, including localization.
• Strong analytical skills with market-level performance reporting and actionable recommendations.

Responsibilities

• Own end-to-end international lifecycle journeys, triggered communications, and marketing campaigns across email, SMS, and push, ensuring local relevance by market.
• Leverage regional data and local context to build segmented, personalized messaging reflecting language and culture.
• Deliver weekly and quarterly market-level performance insights and recommendations to leadership.
• Collaborate with Creative, Digital, Brand, and in-market teams to align CRM messages with Alo's voice while resonating locally.
• Monitor market KPIs such as repeat purchase rate, LTV, churn, engagement, and CRM revenue with Data teams.
• Partner with Martech to scale automations, maintain data integrity, and support consent and preference requirements.
• Lead A/B testing across creative, segmentation, cadence, channel mix, and localization to optimize lifecycle performance.
• Align international lifecycle automation with regional loyalty, paid media, retail, and brand initiatives.

Skills

Lifecycle marketing

Data-driven decision making

Analytical skills

Cross-functional collaboration

Project management

Tools

Salesforce Marketing Cloud

Attentive

Braze

Bluecore

Job description

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

We areseekinga strategic, data-driven CRM Manager to lead the planning, execution, and optimization of lifecycle journeys, triggered communications, and marketing campaigns across email, SMS, push, and other retention channels for Alo's international markets. Reporting to the Director of International CRM, you will translate the global CRM strategy into locally relevant, high-performing programs across priority markets, including Canada, the UK,Europe,Australia, Korea, China, and Japan.You'lldrive repeat purchases, customer lifetime value, and brand loyalty through culturally relevant engagement. The ideal candidate combines sharp analytical skills with a strategic, brand-first mindset and thrives in a fast-paced, highly collaborative environment.

RESPONSIBILITIES

• Own end-to-end execution of international lifecycle journeys, triggered communications, and marketing campaigns across email, SMS, and mobile push - from onboarding and replenishment through win-back and loyalty - ensuring local relevance by market.
• Leverage regional data, behavioral insights, and local market context to build segmented, personalized messaging that reflects consumer behavior, language, cultural nuance, and purchase patterns.
• Deliver weekly and quarterly market-level performance insights and recommendations to the Director of International CRM and executive stakeholders.
• Collaborate with Creative, Digital, Brand, and in-market stakeholders to deliver best-in-class CRM messages that align with Alo's voice, aesthetic, and values while resonating locally.
• Work with Data teams tomonitorinternational performance and define market-level KPIs, including repeat purchase rate, LTV, churn, engagement, conversion, and CRM revenue.
• Partner with Martech to build and scale automations,maintaindata integrity, support market-specificconsentand preference requirements, and unlock personalization across regions.
• Lead A/B testing across creative, segmentation, cadence, channel mix, and localization tooptimizelifecycle performance by market.
• Align with theotherCRM Marketing Managersand Director of International CRM to connect international lifecycle automation with regional loyalty, paid media, retail, and brand initiatives.

QUALIFICATIONS

• 3-5 years of experience in Lifecycle, Retention, or CRM Marketing, preferably within a fast-growing global retail, lifestyle, wellness, or consumer brand
• Digital strategy mindset with a proven ability to turn regional insights into innovative, locally relevant lifecycle programs.
• Hands-onexpertisewith email, SMS, and mobile engagement platforms such as Salesforce Marketing Cloud, Attentive, Braze,Bluecore, or similar, including localized execution.
• Strong analytical skills;confidentin market-level performance reporting and turning data into actionable recommendations.
• Experienceoptimizingautomated customer journeys across retention channels and segments, with an understanding of regional behavior and channel preferences.
• Excellent project management and cross-functional communication skills; able to coordinate stakeholders across time zones in a fast-paced environment.
• Creative thinker with a strong understanding of brand identity, customer experience, and mobile-first retail behavior. Familiarity with WhatsApp, WeChat, KakaoTalk, and LINE in international retail and e-commerce is a plus.
• Awareness of international consent, channel-preference, and localization best practices; passion for wellness, community-building, and Alo's brand mission.

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