Global CRM Campaigns Lead

Soho House via Caterer.com; New York (NY); On-site; USD 95,000 - 110,000; Full time

Benefits offered by this job

Health Care + 401K

Paid Time Off

Career Development

Soho Impact

Learning & Development

Cookhouse & House Tonic

Team Events

Team Meal

Job summary

Soho House in New York is seeking a CRM Executive to join the Global Marketing team to manage email, push, and WhatsApp campaigns, with a focus on North America audiences. You will code custom email modules using HTML/CSS and ensure data-driven segmentation and testing to maximize engagement.

The role requires workflow discipline, strong data skills, and collaboration with cross-functional teams, reporting to Global CRM Manager; salary range posted and benefits listed.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2+ years experience in CRM marketing, including email, push notifications, lifecycle management
• Proficiency in Salesforce Marketing Cloud, including Journey Builder and dynamic content creation
• Strong HTML and CSS skills
• Excellent organizational skills and ability to manage multiple projects simultaneously
• Detail-oriented with a high level of accuracy in campaign execution
• Analytical mindset with the ability to interpret data and derive actionable insights
• Strong communication skills and ability to collaborate effectively with cross-functional teams
• Experience in A/B testing and optimizing campaigns for performance improvement
• Knowledge of email and push notification best practices, trends, and regulations
• CDP experience with Hightouch or similar a plus
• Periodic ‘on call’ weekends will be required

Responsibilities

• Build, schedule, and deploy daily email and push notification campaigns to segmented audiences using Salesforce Marketing Cloud
• Collaborate with Marketing, Membership and Digital teams to identify target audiences, segment lists, and implement personalized messaging strategies
• Ability to manage and manipulate datasets, following best practice to ensure data hygiene
• Code and test custom email modules, templates and campaigns that align with brand guidelines and our email design system
• Conduct thorough testing and troubleshooting of campaigns across devices and platforms
• Monitor and analyze campaign performance metrics, providing insights and recommendations
• Independently manage workflow, prioritize tasks, and handle a high volume of campaigns

Skills

CRM marketing

Email campaigns

Campaign analytics

HTML/CSS

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Journey Builder

Dynamic content

Job description

Soho House in New York is seeking a CRM Executive to join the Global Marketing team to manage email, push, and WhatsApp campaigns, with a focus on North America audiences. You will code custom email modules using HTML/CSS and ensure data-driven segmentation and testing to maximize engagement.

The role requires workflow discipline, strong data skills, and collaboration with cross-functional teams, reporting to Global CRM Manager; salary range posted and benefits listed.