Global Creative Strategy & Research Lead

Sony Pictures Entertainment, Inc; Culver City (CA); On-site; USD 92,879 - 120,743; Full time

Job summary

Sony Pictures Entertainment, Inc. is seeking a seasoned market research leader to drive global research initiatives across theatrical campaigns from planning to insights execution.

You will translate quantitative and qualitative data into actionable strategies, mentor junior analysts, and oversee cross‑functional projects with external vendors. You will influence marketing decisions, present to senior leadership, and help advance research methodologies and processes across the department.

Qualifications

• Bachelor’s degree required with approximately 5+ years of relevant experience in market research, consumer insights, strategy, or entertainment research.

Responsibilities

• Lead end-to-end quantitative and qualitative research programs across multiple high-profile global theatrical releases.
• Partner with Vice Presidents and Co-Heads on Global Creative Strategy and Research teams to shape research strategy and marketing decisions.
• Provide strategic recommendations by synthesizing survey results, testing, tracking, exits, consumer trends, social insights, and analytics into title strategies.
• Design research methodologies, questionnaires, briefs, and reporting frameworks with high analytical rigor and data quality.
• Coordinate localization of creative materials for research stimuli as needed.

Skills

Strategic thinking

Cross-functional leadership

Executive communication

Project management

Mentoring

Vendor management

Education

Bachelor's degree

Advanced degree (preferred)

Tools

Excel

PowerPoint

Survey platforms

Tableau

SPSS

Job description

Sony Pictures Entertainment, Inc. is seeking a seasoned market research leader to drive global research initiatives across theatrical campaigns from planning to insights execution.

You will translate quantitative and qualitative data into actionable strategies, mentor junior analysts, and oversee cross‑functional projects with external vendors. You will influence marketing decisions, present to senior leadership, and help advance research methodologies and processes across the department.