Global Creative Strategy Insights Analyst

Sony Pictures Entertainment; Culver City (CA); On-site; USD 47,000 - 62,000; Full time

Benefits offered by this job

Incentives

Comprehensive benefits

Job summary

Sony Pictures Entertainment in Culver City is seeking an Analyst for Global Creative Strategy and Research to support both quantitative and qualitative projects for the Motion Pictures Group. You will design questionnaires, prepare toplines, review analyses, and clearly communicate findings to internal partners.

The role emphasizes turning audience insights into actionable marketing recommendations, with attention to detail, strong communication, and curiosity about AI and modern research tools.

Qualifications

• Bachelor's degree required.
• 1+ year relevant work experience in research, analytics, marketing, or entertainment.
• Passion for entertainment and pop culture with knowledge of theatrical movies.
• Strong written, quantitative, and analytical skills.
• Detail-oriented with ability to manage multiple deadlines.
• Strong communication and presentation skills.
• Proficiency in Word, Excel, and PowerPoint.
• Experience with surveys and research methods.
• Familiarity with SPSS, regression analysis, Tableau, or similar tools.
• Interest in AI tools and potential applications for market research.

Responsibilities

• Support title research projects including quantitative and qualitative tests with toplines.
• Assist with questionnaire design, localization of materials, focus group memos, data review, and analysis.
• Translate research findings into practical insights for marketing decisions.
• Coordinate domestic and international tracking and market trends; draft memos.
• Review data for accuracy and consistency.
• Organize research findings to support title strategy documents.
• Collaborate with the Home Entertainment team and internal partners.
• Explore AI, automation, and data workflow improvements for campaigns.

Skills

Quantitative analysis

Analytical skills

Communication

Attention to detail

Microsoft Office

SPSS

Tableau

Survey methods

AI tools

Research analytics

Education

Bachelor's degree

Tools

SPSS

Tableau

Microsoft Excel

PowerPoint

Job description

Sony Pictures Entertainment in Culver City is seeking an Analyst for Global Creative Strategy and Research to support both quantitative and qualitative projects for the Motion Pictures Group. You will design questionnaires, prepare toplines, review analyses, and clearly communicate findings to internal partners.

The role emphasizes turning audience insights into actionable marketing recommendations, with attention to detail, strong communication, and curiosity about AI and modern research tools.