Global Creative Strategy & Research Lead

Sonypictures

Culver City (CA)

Hybrid

USD 93,000 - 121,000

Full time

4 days ago

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Benefits offered by this job

Annual incentive

Comprehensive benefits

Job summary

Sony Pictures Entertainment in Culver City seeks a senior research lead to drive global research programs that inform production, marketing and creative strategy across theatrical releases. You will partner with senior leadership, coordinate cross-functional teams, oversee external vendors, and translate insights into actionable recommendations across global stakeholders.

You will design rigorous methodologies, manage budgets, mentor junior analysts, and help shape testing protocols while

Qualifications

Bachelor's degree required.
5+ years of relevant experience in market research, consumer insights, strategy, or entertainment research.
Demonstrated ability to independently manage complex, high-visibility projects and influence cross-functional stakeholders.
Excellent strategic thinking with the ability to translate research into actionable business recommendations.
Strong presentation and executive communication skills with experience presenting to senior leadership.
Experience managing research vendors and project budgets.
Experience leveraging AI-enabled tools and emerging technologies to enhance research, synthesize insights, improve efficiency, and support data-driven decision-making.
Advanced proficiency with Excel, PowerPoint, survey platforms, and Tableau.

Responsibilities

Lead end-to-end quantitative and qualitative research programs across multiple high-profile global theatrical releases, serving as the primary research lead or support on assigned titles.
Partner with Vice Presidents and Co-Heads on the Global Creative Strategy and Research teams to shape research strategy and marketing decisions.
Provide strategic recommendations by synthesizing survey results, creative testing, domestic and international tracking, exits, consumer trends, social insights, and analytics into cohesive title strategies.
Design research methodologies, questionnaires, discussion guides, vendor briefs, and reporting frameworks while ensuring high analytical rigor and data quality.
Coordinate localization of creative materials for research stimulus as needed.
Present findings and strategic recommendations to senior marketing leadership and global stakeholders, influencing campaign direction and investment decisions.
Manage relationships with external research vendors, ensuring quality, timelines, budgets, and continuous process improvement.
Identify emerging audience, consumer, and marketplace trends and proactively recommend new research approaches and innovation opportunities.
Oversee weekly global tracking, box office forecasting inputs, custom studies, and executive reporting.
Attend and communicate findings from focus groups as needed. Occasional domestic and/or international travel may be required.
Develop scalable reporting templates, best practices, and knowledge-sharing resources for the department.
Coach and mentor junior analysts and coordinate work with the Administrative Assistant, providing day-to-day guidance and supporting professional development.
Lead or contribute to department-wide strategic initiatives and special projects.