Innovative Global Creative Strategy & Research Analyst

Sonypictures; Culver City (CA); Hybrid; USD 47,000 - 62,000; Full time

Job summary

Sony Pictures Entertainment is seeking an Analyst, Global Creative Strategy and Research, to support quantitative and qualitative research for the Motion Pictures Group. You will design questionnaires, review toplines, and communicate findings to internal partners, turning research into actionable marketing insights.

Ideal candidates have strong analytical habits, attention to detail, and curiosity about AI-enabled workflows. Collaboration with cross-functional teams is essential.

Qualifications

• Bachelor's degree required.
• 1+ year of relevant work experience in research/analytics/entertainment.
• Strong written, quantitative, and analytical skills with clear takeaways.
• Familiarity with SPSS, regression analysis, Tableau or similar tools preferred.

Responsibilities

• Support assigned title research projects, including quantitative and qualitative tests, and prepare toplines and summaries.
• Assist with questionnaire development, localization of materials, focus group memos, data review, and analysis under team leadership.
• Coordinate domestic and international tracking, consumer behavior trends, and box office prediction inputs; draft updates and memos.
• Contribute to title strategy documents by organizing findings and audience insights.
• Support AI-enabled research initiatives and promote adoption of new technologies and best practices.

Skills

Analytical thinking

Communication skills

Research methods

Questionnaire design

AI tools familiarity

Attention to detail

Education

Bachelor's degree

Tools

SPSS

Tableau

Microsoft Excel

PowerPoint

APIs

Job description

Sony Pictures Entertainment is seeking an Analyst, Global Creative Strategy and Research, to support quantitative and qualitative research for the Motion Pictures Group. You will design questionnaires, review toplines, and communicate findings to internal partners, turning research into actionable marketing insights.

Ideal candidates have strong analytical habits, attention to detail, and curiosity about AI-enabled workflows. Collaboration with cross-functional teams is essential.