Global Creative Director: Brand Strategy & Innovation

Amazon Inc.; Irvine (CA); On-site; USD 185,000 - 250,000; Full time

Benefits offered by this job

Medical, Dental, Vision & Disability

401(k)

Maternity & Parental Leave

Flexible PTO

Amazon Employee Discount

Job summary

Twitch is seeking a Director, Head of Creative to shape and scale our global creative strategy. You will lead a high-performing team, partner with cross-functional leaders, and drive innovation while maintaining consistent brand standards across markets.

Reporting to the CMO, you will manage external agencies, influence senior leadership with data-driven storytelling, and champion inclusive, high-quality work across diverse communities. This role can be based in Irvine, CA or other US locations.

Qualifications

• Leadership experience: 10+ years in creative direction, marketing, or advertising leadership, with proven success managing teams.
• Portfolio demonstrating past work and deliverables.
• Strategic vision: design and execute team structures and strategies that navigate ambiguity and meet business objectives.
• Communication: synthesize and present complex creative concepts to executive audiences.
• Global Brand and Agency Management: manage global brand standards and high-value external agency relationships.
• Data-driven mindset: use performance insights and market trends to inform creative decisions.
• Bachelor’s degree in design-related field or equivalent practical experience.

Responsibilities

• Lead and develop: Build and mentor a high-performing creative team, fostering a culture of psychological safety, inclusivity, and continuous feedback.
• Drive creative strategy and long-term vision: Partner with cross-functional leaders to align business objectives with long-term creative vision.
• Oversee brand identity: Maintain global visual and verbal brand standards across all markets to ensure consistency.
• Lead agency partnerships: Direct external partners and agencies to deliver creative excellence under tight timelines.
• Influence senior leadership: Champion creative initiatives to senior stakeholders through data-driven storytelling to secure alignment.
• Champion innovation: Stay current with industry trends and technology to elevate the brand and inspire breakthrough work.

Skills

Leadership experience

Strategic vision

Communication skills

Data-driven mindset

Global Brand and Agency Management

Education

Bachelor’s degree in design-related field or equivalent

Job description

Twitch is seeking a Director, Head of Creative to shape and scale our global creative strategy. You will lead a high-performing team, partner with cross-functional leaders, and drive innovation while maintaining consistent brand standards across markets.

Reporting to the CMO, you will manage external agencies, influence senior leadership with data-driven storytelling, and champion inclusive, high-quality work across diverse communities. This role can be based in Irvine, CA or other US locations.