Director, Head of Creative at Twitch

Creative Boom Ltd.; San Francisco (CA); On-site; USD 203,000 - 275,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

401(k) with matching

Maternity and parental leave

Flexible paid time off

Sign-on payments and RSUs

Job summary

Twitch is seeking a Director, Head of Creative to set and develop its global creative strategy and lead the creative team. The role reports to the CMO and collaborates with leaders across the business on innovation, AI-assisted creative operations, and consistent brand representation worldwide.

Location includes San Francisco with options in Los Angeles, Irvine, Seattle or New York. The role requires 10+ years in creative leadership and a strong portfolio demonstrating strategic impact.

Qualifications

• Minimum 10 years in creative direction or marketing leadership.
• Ability to design team structures and strategies to meet business goals.
• Skilled at presenting complex creative concepts to executives.
• Experience managing global brand standards and high-value agency relationships.
• Portfolio or case studies showing strategic creative leadership and campaign impact.
• Nice to have: experience balancing corporate standards with community authenticity.

Responsibilities

• Build and mentor the creative team with psychological safety and inclusion.
• Connect business objectives to long-term creative direction with cross-functional partners.
• Maintain global visual and verbal brand standards across markets.
• Direct external agencies to deliver high-quality work on tight timelines.
• Present creative initiatives to senior stakeholders using data-driven storytelling.
• Track industry trends and technology to strengthen the brand.

Skills

Creative leadership

Stakeholder presentation

Brand governance

Team mentoring

Data-driven decisions

Design thinking

Education

Bachelor's degree in design-related field

Job description

The role

Twitch is hiring a Director, Head of Creative to set and develop its global creative strategy and lead the creative team. The role reports directly to the Chief Marketing Officer and works with leaders across the business on innovation, AI-assisted creative operations and consistent brand representation around the world. It is listed in San Francisco and can also be based in Los Angeles, Irvine, Seattle or New York.

What you'll do

• Build and mentor the creative team, with attention to psychological safety, inclusion and continuous feedback
• Connect business objectives to a long-term creative direction, working with leaders in other functions
• Maintain global visual and verbal brand standards in every market
• Direct external agencies and partners to deliver high-quality work on tight timelines
• Present creative initiatives to senior stakeholders, using data to tell the story
• Keep track of industry trends and technology that could strengthen the brand

About you

• At least 10 years in creative direction, marketing or advertising leadership, including managing managers
• Able to design team structures and strategies that cope with ambiguity and meet business goals
• Skilled at presenting complex creative concepts to executives
• Experience managing global brand standards and high-value agency relationships
• A habit of using performance insights and market trends to guide creative decisions
• Bachelor's degree in a design-related field, or equivalent practical experience
• A portfolio or case studies showing strategic creative leadership, brand building and campaign impact (required)
• Nice to have: experience building creative strategies in which the creator or user voice is the main brand asset, balancing corporate standards with community authenticity

What's on offer

• Medical, dental, vision and disability insurance
• 401(k) with matching
• Maternity and parental leave
• Flexible paid time off
• Amazon employee discount
• Amazon-wide benefits including supplemental life insurance, an employee assistance programme, mental health support, a medical advice line, flexible spending accounts, and adoption and surrogacy reimbursement
• Sign-on payments and restricted stock units as part of the package

The process

• The form also asks about your use of Twitch, creator-economy experience and expected base pay

The details

• Salary: $203,000 – $274,600 a year in San Francisco and New York; $184,500 – $249,600 in Seattle, Los Angeles and Irvine; plus sign-on payments and restricted stock units
• Location: San Francisco; also listed for Los Angeles, Irvine, Seattle and New York
• Level: director (10+ years)