Global Creative Director, Brand & Strategy

Creative Boom Ltd.; San Francisco (CA); On-site; USD 203,000 - 275,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

401(k) with matching

Maternity and parental leave

Flexible paid time off

Sign-on payments and RSUs

Job summary

Twitch is seeking a Director, Head of Creative to set and develop its global creative strategy and lead the creative team. The role reports to the CMO and collaborates with leaders across the business on innovation, AI-assisted creative operations, and consistent brand representation worldwide.

Location includes San Francisco with options in Los Angeles, Irvine, Seattle or New York. The role requires 10+ years in creative leadership and a strong portfolio demonstrating strategic impact.

Qualifications

• Minimum 10 years in creative direction or marketing leadership.
• Ability to design team structures and strategies to meet business goals.
• Skilled at presenting complex creative concepts to executives.
• Experience managing global brand standards and high-value agency relationships.
• Portfolio or case studies showing strategic creative leadership and campaign impact.
• Nice to have: experience balancing corporate standards with community authenticity.

Responsibilities

• Build and mentor the creative team with psychological safety and inclusion.
• Connect business objectives to long-term creative direction with cross-functional partners.
• Maintain global visual and verbal brand standards across markets.
• Direct external agencies to deliver high-quality work on tight timelines.
• Present creative initiatives to senior stakeholders using data-driven storytelling.
• Track industry trends and technology to strengthen the brand.

Skills

Creative leadership

Stakeholder presentation

Brand governance

Team mentoring

Data-driven decisions

Design thinking

Education

Bachelor's degree in design-related field

Job description

Twitch is seeking a Director, Head of Creative to set and develop its global creative strategy and lead the creative team. The role reports to the CMO and collaborates with leaders across the business on innovation, AI-assisted creative operations, and consistent brand representation worldwide.

Location includes San Francisco with options in Los Angeles, Irvine, Seattle or New York. The role requires 10+ years in creative leadership and a strong portfolio demonstrating strategic impact.