Group Content Strategy Manager Adobecom

Adobe; San Francisco (CA); On-site; USD 202,900 - 293,800; Full time

Job summary

Adobe Design is seeking a seasoned People Manager to lead content strategy for Adobe.com, guiding storytelling across audience journeys, product pages, and conversion experiences on a global scale.

You will mentor a growing team of writers and strategists, shaping systems and governance to ensure brand-aligned, emotionally resonant experiences. This leadership role blends craft with scalable processes in a dynamic environment.

Qualifications

• Significant experience leading content, copywriting, editorial, or storytelling teams across large-scale digital ecosystems.
• 10+ years of experience in copywriting, editorial, storytelling, content strategy, or related disciplines.
• 8+ years of people management experience, including leading senior contributors or managers.
• Proven experience building and scaling high-performing teams, operating models, and cross-functional partnerships.
• Exceptional storytelling, editorial, and copywriting instincts with a strong craft and quality focus.

Responsibilities

• Lead and grow a team of content strategists supporting Adobe.com experiences across hubs, product pages, offer journeys, and conversion flows.
• Define strategic direction for content and storytelling across interconnected web experiences.
• Partner with Design and Content leadership to shape crafted, emotionally resonant experiences reflecting Adobe’s brand and quality standards.
• Elevate storytelling, copywriting, naming, messaging, and information architecture across high-visibility experiences.
• Shape end-to-end Adobe.com experiences balancing clarity, emotion, conversion, and ecosystem consistency.
• Establish scalable systems, governance models, and processes to improve consistency and collaboration.
• Drive alignment across Product, Marketing, Design, and Engineering to support connected journeys.
• Define future operating model for content strategy as Adobe.com evolves toward ecosystem-led experiences.
• Mentor content strategists and emerging leaders to strengthen storytelling, systems thinking, and leadership.

Skills

Content strategy leadership

Copywriting & storytelling

People management

Cross-functional collaboration

Strategic storytelling

Information architecture

Governance & systems

Stakeholder influence

Vision & leadership

Job description

JOB LEVEL

M50

EMPLOYEE ROLE

People Manager

What you’ll do

As part of the Adobe Design Content Strategy (ADCS) team, you’ll lead the team responsible for content and storytelling for Adobe.com—helping shape how Adobe shows up across audience journeys, product storytelling, and conversion experiences at a global scale.

This role sits at the intersection of storytelling, experience strategy, design, and organizational leadership. You’ll partner closely with leaders across Design, Product, Marketing, and Engineering to create connected, design-forward experiences that are emotionally resonant, strategically cohesive, and deeply reflective of Adobe’s brand and quality standards.

You’ll lead a growing team of content strategists and writers while helping define the systems, practices, and operating models that support the next generation of Adobe.com experiences.

In this role, you will:

• Lead and grow a team of content strategists supporting Adobe.com experiences across audience hubs, product pages, offer journeys, and conversion flows.
• Define strategic direction for content and storytelling across interconnected web experiences, ensuring coherence across journeys, surfaces, and touchpoints.
• Partner closely with Design and Content leadership to shape highly crafted, emotionally resonant experiences that reflect Adobe’s brand, design sensibility, storytelling standards, and quality standards.
• Elevate the quality of storytelling, copywriting, naming, messaging, and information architecture across highly visible customer-facing experiences.
• Help shape the end-to-end Adobe.com experience—balancing clarity, emotional connection, conversion, and ecosystem consistency.
• Establish scalable systems, frameworks, governance models, and operational processes that improve consistency, quality, and collaboration across the ecosystem.
• Drive alignment across Product, Marketing, Design, Engineering, and other stakeholders to support connected audience journeys and shared decision-making.
• Define the future operating model for content strategy across Adobe.com as the organization evolves toward more ecosystem-oriented and audience-led experiences.
• Bring clarity and direction to fast-moving and ambiguous initiatives, helping teams navigate prioritization, quality, and organizational complexity.
• Mentor and develop content strategists, copywriters, and emerging leaders, strengthening storytelling, strategic thinking, systems thinking, influence, and leadership capabilities across the team.
• Partner with leaders across Adobe Design to strengthen content and storytelling standards, cross-functional collaboration, and organizational alignment across Adobe’s ecosystem.

What you’ll bring to the team

As an experienced creative and organizational leader, you know how to balance high craft standards with systems thinking and operational scale. You’re comfortable influencing senior stakeholders, navigating ambiguity, and helping teams deliver work that is strategically grounded, emotionally compelling, and operationally sustainable.

Must-haves

• Significant experience leading content, copywriting, editorial, or storytelling teams across large-scale digital ecosystems, customer journeys, or highly visible consumer-facing experiences.
• 10+ years of experience in copywriting, editorial, storytelling, content strategy, digital experience, or related disciplines.
• 8+ years of people management experience, including experience leading senior individual contributors and/or managers through organizational complexity and change.
• Proven experience building and scaling high-performing teams, operating models, and cross-functional partnerships.
• Exceptional storytelling, editorial, and copywriting instincts, with a strong point of view around craft, quality, and digital experience.
• Strong systems-thinking skills and experience creating scalable frameworks, governance models, content systems, messaging architectures, taxonomies, and information architectures.
• Experience influencing strategic decisions and driving alignment across senior leaders and cross-functional stakeholders.
• A demonstrated ability to create operational clarity and drive execution across large, matrixed organizations.
• Strong understanding of how storytelling, interaction, structure, and visual design work together to shape end-to-end digital experiences.
• Outstanding communication, collaboration, and leadership skills.

Nice-to-haves

• Experience leading storytelling or copy teams for highly crafted, design-forward customer experiences.
• Experience working on large-scale web ecosystems, audience journeys, or conversion-focused customer experiences.
• Experience working within centralized design organizations or embedded/hybrid operating models.
• Experience contributing to or shaping design systems, storytelling frameworks, voice and tone systems, and content governance programs.
• Familiarity with experimentation, optimization, or conversion-focused experience design.

About Adobe Design

Adobe Design is the multidisciplinary, global organization behind Adobe experiences. Our full-stack team includes design researchers, design engineers, experience designers, brand designers, content strategists, and program managers dedicated to delivering exceptional experiences for Adobe users.

Expected Pay Range

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $155,100 – $293,800 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $202,900 – $293,800.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices

California: Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado: If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, please contact [e-mail] or call [phone].