Global Content Strategy Lead – CGT Marketing (Remote)

Fresenius Kabi USA, LLC; Portland (ME); Remote; USD 120,000 - 130,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401K with company contribution

Wellness program

Job summary

Fresenius Kabi USA, LLC is seeking a Manager, Marketing Content Strategy for CGT to own global content strategies, translating complex CGT science into credible messaging for diverse audiences. The role drives campaigns, conferences, sales enablement, and thought leadership across regions.

The position requires 8+ years in content or related marketing within life sciences, with travel up to 15% and a focus on accuracy, brand alignment, and customer education.

Qualifications

• Bachelor's degree in Marketing, Communications, Life Sciences, Business, or a related field.
• 8+ years of experience in content marketing, product marketing, scientific communications, downstream marketing, or related commercial communications.
• Ability to translate complex scientific, technical, product information into clear, credible content for technical and nontechnical audiences.
• Experience developing content for omnichannel campaigns, conferences, customer communications, sales-enablement materials, and digital channels.
• Knowledge of cell and gene therapy, bioprocessing, advanced therapies, or related markets preferred.
• Experience coordinating content review with regulatory, legal, quality, and corporate communications stakeholders.
• Ability to travel up to 15%, including internationally as required.

Responsibilities

• Own and execute global content strategies aligned with CGT priorities, upstream marketing strategy, portfolio positioning, and customer needs.
• Translate complex scientific, technical, workflow, and product information into audience-appropriate content across presentations, brochures, case studies, and other materials.
• Provide strategic content direction to internal SMEs, agencies, and external collaborators, aligning scientific expertise with commercial objectives.
• Establish and govern global content plans, editorial calendars, asset priorities, and approval workflows for milestones, launches, campaigns, and conferences.
• Set content quality standards and direct reviews to ensure accuracy, relevance, brand alignment, and accessibility across regions.
• Lead content strategy and execution for global and regional campaigns, conferences, product initiatives, and customer-engagement programs across technologies and markets.
• Define sales-enablement frameworks and materials to support understanding, engagement, and adoption objectives.
• Own messaging for priority events, including presentations and post-event communications; gather regional feedback to improve content relevance.
• Collaborate with Regulatory, Legal, Quality, and Corporate Communications to ensure timely reviews and compliant outputs.
• Apply Voice of Customer insights and market research to shape content priorities, messaging, and thought leadership opportunities.
• Lead cross-functional content reviews and manage stakeholder alignment across a global matrix organization.

Skills

Content strategy

Scientific communications

Cross-functional leadership

Omnichannel campaigns

Customer engagement

Education

Bachelor's degree in Marketing, Life Sciences, or related field

Job description

Fresenius Kabi USA, LLC is seeking a Manager, Marketing Content Strategy for CGT to own global content strategies, translating complex CGT science into credible messaging for diverse audiences. The role drives campaigns, conferences, sales enablement, and thought leadership across regions.

The position requires 8+ years in content or related marketing within life sciences, with travel up to 15% and a focus on accuracy, brand alignment, and customer education.