Global Content Strategy Director: Lead, Scale, Impact

Hidden Road; New York (NY); On-site; USD 196,000 - 240,000; Full time

Benefits offered by this job

In-office collaboration and culture

Professional development budget

Competitive salary with equity

Bi-weekly all-company meetings

Job summary

Ripple is seeking a Director of Content Strategy to report to the VP of Corporate Marketing. This senior role will build and lead a high-performing team, set the editorial vision across channels, and drive content that fuels global brand awareness and go-to-market growth.

You will shape how Ripple is understood by enterprise buyers, partners, policymakers, and the broader market, developing scalable systems and a content engine that enables storytelling at scale with AI-native workflows.

Qualifications

• 15+ years in content marketing, editorial, or content strategy, with a focus on B2B technology or fintech.
• 8+ years building and managing teams, including managing managers with a track record of developing strong talent.
• Proven ability to lead content strategy at scale across a complex, global organization with multiple audiences and channels.
• Strong editorial judgment and a demonstrated ability to set and maintain quality standards across a large, distributed team.
• Data-driven with a clear point of view on meaningful content metrics and tying content to business outcomes.

Responsibilities

• Define and scale Ripple's global content strategy owning editorial standards, voice, and content calendar to drive brand authority and demand generation across Ripple's owned channels.
• Lead and develop a team of writers, social strategists, and multimedia producers, including managing managers.
• Direct traffic prioritization and decision-making to optimize the Content organization across the company.
• Partner with Communications to develop executive thought leadership and high-impact announcements.
• Create narratives translating complex product details into clear stories for buyers and partners.
• Build a high-velocity multimedia production engine for video and social content.
• Own the customer and partner evidence engine with case studies and assets.
• Collaborate with Growth Marketing to drive measurable demand generation.
• Coach the team to balance centralized storytelling with regional needs.
• Champion AI-native workflows to improve efficiency while preserving quality.
• Measure impact and present to Ripple's Leadership on content influence and business contribution.

Skills

Content strategy

Team leadership

Editorial judgment

AI in marketing

Data-driven storytelling

Job description

Ripple is seeking a Director of Content Strategy to report to the VP of Corporate Marketing. This senior role will build and lead a high-performing team, set the editorial vision across channels, and drive content that fuels global brand awareness and go-to-market growth.

You will shape how Ripple is understood by enterprise buyers, partners, policymakers, and the broader market, developing scalable systems and a content engine that enables storytelling at scale with AI-native workflows.